André Parreira’s Post

This one came a little later than the other posts about the 2024 International News Media Association (INMA) World Congress, but better late than never. So here are my learnings from the days I attended and look forward to attending the study tours for the next one. They are not your usual takeaways but may help guide the thought along. It was great meeting Richard Prior, Szymon Ręczelewski, Madhavi Sekhri, Wojciech Ehrenfeld, Peter Grahle, Dietmar Schantin, Paweł Zmysłowski, Ivanna Sol Barbagallo, Antoine Amann, Tore G. C. Rich, Kamran Ullah, Trevor Abbott, Claudia Roura Cadena, Dominic Young, Dominic Ponsford, Nafid Ahmed, Hemang Arunbhai Pandit, Jodie Hopperton, Lotta Edling, Raquel Meikle, and Liat Fainman-Adelman in person, and Carolyn Luey, Marcela Kunova, Grzegorz Piechota, Alex Wood Morton, Isabel Russ, Monicah Waceke Ndungu, David Caswell, Minos Bantourakis, and Katie Vanneck for an insightful Congress. These are the speaker highlights I took from each session (even AI can’t do this 😊 ) > Humans still want (curation by) Humans > With AI, we have an opportunity not to make the same mistakes we did during the first digital disruption ie. obsession over scale versus owned engagement > “Difficult to see. Always in motion is the Future”; We as a society must address the global transformation AI is bringing to professional and personal lives, protect each other, and guide towards a better future > “Intuition above everything else” > Secret recipe (my version: paraphrased)– 1.   A deep solid pot of trustworthy journalism 2.    Dollops of change management 3.    Plenty of niche content for niche audiences 4.    Stirred at constant intervals with AI 5.    Keep calm and keep stirring > “Software is eating the world, but AI is going to eat software” > Let consumer control their own consumption experience with AI > Where is the ceiling? Now numbers: > AI’s potential impact on the global economy is estimated at $17 -26 trillion annually > 60% of the C-suite from 55 media companies attending the congress, expect an increase in their overall revenue in 12 months with Product receiving internal attention > Average conversion rate for registered users>40x higher than anonymous users for New York Times > The media sector spends only 5-10% on their UX and product As the landscape of news media continues to evolve, organisations need to adapt and thrive in the age of GenAI. There isn’t a silver bullet. There never was, but we now at least have the means to build the solution, in our time. Thank you for reading! #bridgedmedia #INMAworldcongress #AI #impact #adaptability

The Brand Metrics team have been making waves at this week's Media Research Group (MRG) Conference in Malaga! 🎤 Sean Adams spoke at the 'Media Effectiveness and Brand Uplift Studies' panel alongside Ruth Chalisey, EssenceMediacom and Tara Watkins, the7stars, moderated by Jason Brownlee from Colourtext. They covered some interesting ground, discussing what makes a brand lift study successful, what happens after the presentation, funding sources, and the potential for a universal industry standard – it was a thought-provoking discussion. This session marked the end of the conference's second day, which covered a range of topics. From the impact of AI on media research to better understanding diverse audiences, evolving media measurement models, and delving into neuroscience, attention, heuristics, need states, and shifts in media consumption habits and decision-making patterns. Day three has plenty more fascinating sessions planned. Connecting with various media research experts in one place has been insightful. Their commitment to pushing industry boundaries and sharing their findings with peers has been a standout aspect of the conference. https://lnkd.in/ehKzwiX8 #brandmetrics #adtech #industryexperts #digitalworld #digitalmarketing #martech #mediaresearch #metrics #technology #brandlift #branded #conferences2023 #conference #events2023 #spainevents #MRG #MRGconf2023 #mediaresearch #paneldiscussions

Market research can be described as the scientific side of marketing. This was evident at the latest Insights Lighthouse event, which brought the market research family together with marketing decision makers: At the Insights Lion event in Cannes during the prestigious Cannes Lions International Festival of Creativity. Our managing director Herbert Höckel, together with ESOMAR, Appinio and other representatives of the market research industry, networked with the brightest minds in marketing. Alongside the networking opportunities, the Insights Lions event featured lively discussions on the future of our industry. A key theme was the rapidly changing society due to the latest technological advancements such as artificial intelligence and machine learning. One of the measures proposed at the event to react to these developments was to make the industry more vocal. Herbert responds: »I believe, we live in loud enough times and we should communicate more pointedly. We need to highlight our advantages more clearly and we need to emphasise the value of our industry for actionable data.« Thanks to ESOMAR, Appinio and the team of Insights Lighthouse, especially Dr. Liubov Ruchinskaya for organising this event and actively contributing to make market research more relevant. Market research counts. AMR Advanced Market Research #marketresearch #cannes #canneslions

It’s like Davos but with better weather and more relevance for media and technology.

You can now explore our online archives to find all the bulletins, blogs, and case studies you might have missed on social media – without scrolling through endless posts. In other words - our Library is open! 📚 Whether you’d like to discover our ambitions for a future where everyone can benefit from digital technology; explore our upcoming events and progress against projects; or learn more about Manchester’s digital ecosystem; why not peruse our website’s digital stacks? 👇 🔗 https://bit.ly/3V0dRZL If you’d rather not wait for updates, you can also sign up to receive the latest Digital Strategy news directly in your inbox! Our bulletin is released on the 15th of every month and brings together the most important content from across our social media channels. (It's the 15th today? Why yes, this may well be a not-so-subtle plug… 😉) We're always excited to learn about innovative work unfolding in Manchester's digital sector, so if you've got a story or event you'd like to see included in an upcoming issue, we'd love to hear from you. In our latest edition, you can expect to see: *** 📌 Early insights into the launch of our AI Community Roadshows in Cheetham Hill, Miles Platting and Newton Heath, Harpurhey and Moston. 📌 More on our 🔵AI for All🔵 conference event, including some sneaky peeks into the incredible organisations taking part. (You may also want to keep your eyes on LinkedIn later today… 👀) 📌 Some of the most exciting events taking place across Manchester this month, including MadLab's award-winning digital festival Make Stuff. *** To avoid missing out – and to explore how we can use technology to make a meaningful, tangible and positive difference to people’s lives – sign up to our mailing list below 👇  🔗 https://bit.ly/3VR164I Our next issue lands at 4:00pm this afternoon! 📅

With the MRMW conference in Atlanta a couple weeks away, we spent a little time recently exploring the agenda so we’d know what to expect. As background, MRMW (it stands for Market Research in the Mobile World) is a global conference series that unites “forward-thinking clients, innovative agencies and technology disruptors” to explore the trends, innovations and tech driving the market research industry. The Atlanta conference (June 26-27) lives up to that description, featuring speakers from buzzy brands like Google and Reddit to blue chip heavy-hitters like Coca-Cola and Walmart. (Speaking of speakers, we’re experiencing major title envy over these two: Chief Futurist, from Ford, and Director of Coffee Innovation & White Space, from Kraft Heinz.) Topics range from the practical (“Making innovation success more predictable”) to the topical (“How will synthetic data disrupt market research?”) to the fascinating and potentially terrifying (“Decoding human behavior better than ever,” which will explore tracking “if, when, how often, how long, and how much your products are used, without ever asking a single question”). As you’d expect, AI is of major interest, featuring as either the star or supporting player in about half the sessions. (Our favorite line from one of these session descriptions: “Will AI brains take over market research?”) The lineup does a great job of covering what’s top of mind for many of us, with sessions exploring aspects of how best to use AI to maximize research and how to maintain the human element amid the AI incursion. We’re especially pleased to see several sessions touching on topics that have been in the air recently here at Bellomy, including: - the value of psychographic data (we wrote a related blog post recently — https://lnkd.in/eGFiph7w) - the importance of inclusivity in marketing and market research - and the role of influencers in market research What about you? Are you planning to attend MRMW in Atlanta? If so, what are you looking forward to? Let us know in the comments. #Bellomy #MarketResearch #MRMW

Can a picture convey the complexity of digital health tech in just a glance? 📸 🔍 Find out in this groundbreaking exploration! 🌟 🧠💬 Join the conversation that goes beyond words! 🌐🔗 Atanas G. Atanasov

AI STRATEGIES AT THE GLOBAL MEDIA CONGRESS Under the patronage of His Highness Sheikh Mansour bin Zayed Al Nahyan, Vice President, Deputy Prime Minister, Chairman of the Presidential Court, The Global Media Congress runs next week 14th-16th November in Abu Dhabi, UAE. With my expert colleagues Jessica Groopman, Neil Maiden and Noel Tock, I'll be leading the AI Strategies for Media panel on the morning of Wednesday 15th. Steering well clear of the usual AI platitudes and short-term efficiency wins, we'll be applying a single macro lens to the discussion - one that has troubled media leadership on both sides of the market for many decades, has already been severely exacerbated by the digital revolution, and now has the sharp and unpredictable sword of AI poised over it. It is, of course, the eternal tension faced by every publisher and news provider: balancing Output Quality with Costs and Revenues. Thanks also to our friends at AGBI - Arabian Gulf Business Insight - in particular Hector Arthur, Martin Newland and Nicky Dawson - for organising the session and assembling this dream team of leaders in technology thought and practice. There will be breakthroughs! https://lnkd.in/eqqecCp2 #ai #digitalmedia #media #strategy #innovation #transformation

Zeitgeist ‘24 x Google conference: They promised ‘a business gathering like no other’ – and yes, they were right. I had the honor to listen to a bunch of extraordinary panel talks, joined interesting masterclasses and exchanged thoughts with some high-profile leaders. Among them three former Prime Ministers, Sanna Marin (Finland), José Manuel Barroso (Portugal) and The Rt. Hon. Gordon Brown (UK), as well as thought leaders Uğur Şahin, Chief Executive Officer, BioNTech SE and Özlem Türeci, Chief Medical Officer, BioNTech SE. Another add-on: the attending sports legends, like Michael Johnson and Thierry Henry gave the event a very different spin, thanks for challenging us 😉 Here are my highlights from the conference: 💡 Our planet: As Europe’s number one omnichannel premium beauty destination, sustainability plays a central role for us. Therefore it was great to talk about the challenges and posture about a shared responsibility on the topic of climate change and discuss solutions for the future. It was impressive to see that the power of the data of Google is hugely supporting to be better prepared. 💡 Role of AI: Omni- or cross-channel strategies are becoming increasingly important in addressing customers. The @DOUGLAS Group is a pioneer in this area, we continuously test AI-based services to further improve the customer journey. That’s why it was really interesting for me to see how other companies think about AI trends and developments. It is impressive, but sometimes even frightening to see what AI can bring to people’s life. Great to hear that Google has also defined principles and guidelines. Thank you Google and Dr. Jannika Bock for the invite and this great zeitgeist-experience. With this extremely well organized event you are really on the forefront. I had a very special time with valuable input and many food for thought that I will bring home to our #TeamDOUGLAS to discuss insights to further develop our ’Let it Bloom’ strategy.

In the near future the Social Media Institute Research Conference will be focused on Harm Reduction covering over a few dozen industries. We'll invite global industry leaders to share insights and thoughts from their regions, creating a platform for USA / International tech companies to engage with current and potential partners, fostering collaborative decision-making. Since 2017, I've sat on National Panel with medical professionals presenting this concept of “ Social Media Harm Reduction “ if Corp and Orgs won't do it,then shall do it. #WHATDOYOUTHINK? Would you attend? What would you want to present and talk about