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When it comes to Automotive newcomers, this article hits the nail on the head. I remember Autoquake who were similar to Cazoo. Lots of very bright people, many from outside of the industry with amazing track records. At the time I was at UK Car Group who were then behind webuyanycar.com. Everyone in the industry will give you a different answer but what seems really challenging for anyone coming newly into the car market is establishing the infrastructure and logistics. And anyone already in the industry has tremendous advantages when it comes to technology spin offs as they already have the skeleton in place. https://lnkd.in/encAG_jU
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Ever wondered what it’s like to buy a car in today's digital age? 🚙 At Reffine, we didn’t just wonder – we dove in headfirst! 👉 On May 17th, we stepped into the shoes of car buyers to experience firsthand the digital and in-person car buying process. We started by evaluating the websites of 32 automotive brands, focusing on usability, vehicle configurators, availability checks, sharing options, pricing and financing, online calculators, and account creation processes. Next, we visited showrooms to fully understand the entire car-buying process. Throughout this initiative, 𝐰𝐞 𝐟𝐢𝐥𝐥𝐞𝐝 𝐨𝐮𝐭 𝟏𝟔𝟑 𝐬𝐮𝐫𝐯𝐞𝐲𝐬, 𝐜𝐨𝐦𝐩𝐚𝐫𝐢𝐧𝐠 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐚𝐧𝐝 𝐢𝐧-𝐩𝐞𝐫𝐬𝐨𝐧 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐬. 𝐖𝐡𝐢𝐥𝐞 𝐰𝐞 𝐤𝐧𝐨𝐰 𝐭𝐡𝐢𝐬 𝐢𝐬𝐧’𝐭 𝐚 𝐟𝐨𝐫𝐦𝐚𝐥 𝐬𝐭𝐮𝐝𝐲, 𝐢𝐭 𝐰𝐚𝐬 𝐚𝐧 𝐢𝐧𝐯𝐚𝐥𝐮𝐚𝐛𝐥𝐞 𝐞𝐱𝐞𝐫𝐜𝐢𝐬𝐞 𝐟𝐨𝐫 𝐨𝐮𝐫 𝐨𝐰𝐧 𝐞𝐝𝐮𝐜𝐚𝐭𝐢𝐨����. We wanted to share our thoughts and findings to spark conversation and drive innovation in the industry. ❗ Important notice: We intentionally left out JLR from our "Top 3 Brands" to avoid any bias, as we are the ones helping their clients on their digital journey. Here’s a sneak peek at what we discovered: 🔍 Top 3 Digital Experience Brands: Mazda Motor Europe, Porsche AG, and Renault Group lead the pack! 🔍 Top 3 Overall Experience Brands: SEAT S.A., Mercedes-Benz AG, and BMW Group 📊 Key Takeaways: 🔹 Sharing Options: Most brands offer PDFs for sharing, but QR codes are still a rarity. 🔹 Financing Options: These were sometimes hard to locate, presenting a great opportunity for improvement. 🔹 Online Calculators: While some brands excelled, there's room for many to enhance their offerings. 🔹 Website Navigation: Usability varied, with plenty of opportunities to make information more accessible. This experience gave us fresh insights into the customer journey and highlighted where we can innovate further. Curious to learn more? Check out our infographic below and read the article: https://lnkd.in/di_mbQPp #CustomerExperience #AutomotiveIndustry #DigitalInnovation #Reffine
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Customisation is the future of consumer products! As increasing customers connect & purchase directly with brands, manufacturers are able to give power to consumers. Since launch of bicycle customisation, we consistently see over 80% orders with some sort of customisation. We never expected such numbers. What do you think?
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Identifying Up and Coming Automotive Brands Are you tired of seeing the same old car brands dominating the roads? Are you on the lookout for something fresh and innovative? Look no further! In this article, we will dive into the exciting world of up and coming automotive brands that are making waves in the industry. These brands are the embodiment of innovation, style, and cutting-edge technology. https://lnkd.in/gZnfSVTJ #brands #innovative #automotivebrands #electricvehicles #technology #investing #financialplanning #vehicle #audience #socialmedia #manufacturers #innovation #quality #logo #automotivemarket TYCOONSTORY
Identifying Up and Coming Automotive Brands
https://www.tycoonstory.com
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What if I tell you that BMW and Mercedes are NOT competitors? Yes, both are luxury cars, German-made, and both have loud logos but they differ in this one thing.. ..Storytelling. See, BMW wants you to sit in the driver's seat, gripping that steering wheel like your life depends on it. They want you to believe that driving is an adrenaline-fueled adventure and that you should buy their cars because they'll make you feel like a freaking racecar driver every time you hit the gas. Mercedes, on the other hand, wants you to sit back and enjoy the ride. They want the experience of being in one of their vehicles to feel like a personal cinema on wheels. You're not the adventurer here; you're the boss, the one who gets chauffeured around while savoring every moment of luxury. So, there you have it – you're either an adventurer or a boss. And everything these brands do, from their marketing campaigns to the way they design their cars, caters to that specific persona they want you to embody. That's the real magic behind premium brands. They don't just sell products; they sell stories, lifestyles, and personalities. You start with a car (or any product, really), but then it gets positioned in a way that attracts a certain audience – the ones who connect with that brand's narrative and want to immerse themselves in the persona it represents. At the end of the day, that's what truly makes up a brand's identity. It's not just about the product itself; it's about the adventure or the boss lifestyle it promises to deliver. #marketing #storytelling
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The automotive world is gearing up for a revolutionary change as Chinese car brands continue their charge into the UK market. Over the past decade, Chinese EV manufacturers like BYD and GWM Ora have transformed from being underestimated players to fierce competitors, even gaining acknowledgment from even Elon Musk. According to a recent survey by carwow, a third of UK dealers anticipate that Chinese brands could claim up to 30% market share within five years. The motivation? A wider selection and increased competition that benefits consumers. While Chinese brands need to overcome challenges like brand recognition and build quality, they're already partnering with industry insiders like carwow to create a strong presence in the UK. The key is to win the trust and loyalty of British consumers by offering quality, innovation, and competitive pricing. This move is a game-changer for the industry, potentially impacting European carmakers' profits and pushing them to adapt and innovate. Let's watch closely as the automotive landscape shifts. #automotiveindustry #automotivenews
Just how easily can Chinese car brands tempt buyers from the UK's establishment?
am-online.com
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The latest OEM Fleet Brand Tracker results are in! Over 400 UK fleet buyers rated 26 car brands and 15 van brands on 21 KPIs. The #FleetTrends Brand Tracker helps brands understand how their brand is perceived, measure communications activity, and benchmark brand health. We'll be sharing the results with our subscribers over the coming weeks, recognising brands that have delivered consistent levels of excellence according to their customers and prospects. We will also identify priorities for brands to improve on that are likely to influence brand consideration and share the latest brand communications checklist. Coming soon! The first wave of fleet brand metrics for new entrants to the market, how are they positioned for growth? BYD EUROPE, Genesis, GWM ORA UK, Fisker, Lucid Motors, NIO UK , Rivian, Chery International XPENG #fleetmanagement #fleetbranding #UKfleet #fleetmanagers
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And people say “sell our products/services”. It’s never about what it is, but what it does and how it effects the user’s life. A great insight on two of the top-notch brands in the same segment and their narratives.
What if I tell you that BMW and Mercedes are NOT competitors? Yes, both are luxury cars, German-made, and both have loud logos but they differ in this one thing.. ..Storytelling. See, BMW wants you to sit in the driver's seat, gripping that steering wheel like your life depends on it. They want you to believe that driving is an adrenaline-fueled adventure and that you should buy their cars because they'll make you feel like a freaking racecar driver every time you hit the gas. Mercedes, on the other hand, wants you to sit back and enjoy the ride. They want the experience of being in one of their vehicles to feel like a personal cinema on wheels. You're not the adventurer here; you're the boss, the one who gets chauffeured around while savoring every moment of luxury. So, there you have it – you're either an adventurer or a boss. And everything these brands do, from their marketing campaigns to the way they design their cars, caters to that specific persona they want you to embody. That's the real magic behind premium brands. They don't just sell products; they sell stories, lifestyles, and personalities. You start with a car (or any product, really), but then it gets positioned in a way that attracts a certain audience – the ones who connect with that brand's narrative and want to immerse themselves in the persona it represents. At the end of the day, that's what truly makes up a brand's identity. It's not just about the product itself; it's about the adventure or the boss lifestyle it promises to deliver. #marketing #storytelling
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According to a Google Search analysis made an online car marketplace, Tesla is the car brand that most of the United States, as well as the world. #crashbay #automotive #marketplace #digitalmarketplace #technology #saas #whitelabelsolutions #carcare #carrepair #digistore #autoinsurance
Tesla Is The USA’s Most Wanted Car Brand By Search Volume
insideevs.com
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And ...... here comes another new electric car brand
China’s Nio Spins Off A New Brand Called “ONVO” Because There Aren’t Enough New Chinese Car Brands
https://www.dsf.my
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rédactrice chez Le Monde
3wJe ne comprends rien aux Amazon ads, j'ai essayé avec mon livre, j'ai l'impression que ça n'a pas fonctionné, d'ailleurs je n'ai rien payé; je ne comprends rien non plus aux "enchères", y aurait-il une bonne âme pour m'expliquer comment ça fonctionne, sur le principe et in concreto?