Amanda Pui’s Post

🚀 Big news here for us! Seedtag has announced the acquisition of Beachfront, the sell-side ad platform offering direct premium supply for Connected TV. Beachfront’s advanced technology and expertise in CTV will be seamlessly incorporated into Seedtag’s contextual advertising solutions, powered by its proprietary contextual AI technology, Liz, allowing advertisers to deliver more relevant and impactful results across multiple channels. Contextualizing CTV programming is something we were already doing but we wanted to accelerate this process as we have done on the open web and bring unique, innovative solutions to millions of viewers. By combining access to direct premium supply with our proprietary approach to the creation of privacy-first audiences, creative and placement optimization, as well as insightful, action-oriented, reporting and measurement. Discover more on AdExchanger: https://lnkd.in/epktgZ43 #BeachfrontxSeedtag #CTV #ContextualAdvertising #Acquisition #Contextual #ConnectedTV

It's exciting to see how far JamLoop has come -- JamLoop has been featured in AdExchanger's article, as wonderfully laid out by journalist Alyssa Boyle. We've been tackling CTV advertising since 2018 and are setting ourselves apart from the pack. A lot of companies sell CTV/OTT ads these days but very few approach it the way JamLoop does: by combining the best of purpose-built CTV tech with a very high touch service model. Our approach of bringing the most salient real-time campaign data to life for both our customers and client services teams means a higher quality CTV experience and better outcomes. More exciting news to come! https://lnkd.in/gRHaPhe4 #ctv #ctvadvertising #ctvplatform #ott #ottplatform

IAB Tech Lab plans to introduce a Creative ID framework that companies will be able to use to tag specific ads with unique identifiers. This system will make it easier for ad buyers, sellers and ad tech intermediaries to monitor and manage streaming ad campaigns #Adops

One thing that was clear from CES this year, CTV is booming and so is the influx of ads within those services. This could lead to consumer burnout and ad blindness. Luckily CTV is the perfect medium to deliver creative innovation and ensure message relevance, ultimately improving the consumer ad experience. 2024 may be the year of CTV, but it should be the year of better ad experiences. #StreamingAdvertising #CES2024 #DigitalPlatforms #TVAdvertising #CTV

We commend Beachfront for their commitment to creating frictionless products for the ecosystem. Our goal is to bring our universal content ID, the IRIS_ID, to every piece of content in CTV, online video and audio to enable buyers and sellers to plan, target and measure ad campaigns based on the specific content adjacent to the ad. To do this we need ad platforms to invest in the ability to action on this new signal. The Beachfront Select platform enables frictionless self-service use of these data sets, empowering buyers and sellers to apply the data with ease. Learn more 👉 https://bit.ly/3Sw1cwV #programmatic #adtech #contextualadvertising #connectedtv #streaming #ai #iris_id #beachfront #iristv

🖥️ ✅ AdExchanger (2/29): “Self-serve ad platforms are getting the TV industry’s attention because they simplify the process of TV and video ad buying, including the ability to pace smaller media budgets throughout a campaign cycle. Historically, “SMBs were really underserved by the traditional TV business,” said ad tech vet Ari Paparo, who joined Vibe’s board earlier this month. Self-serve is a “big opportunity to bring more advertisers to the table,” he said. There are a handful of other ad buying platforms that focus on the SMB market, including Simplifi, MadHive and Locality, although they have different niches than Vibe. Locality also specializes in local broadcasts, and Simplifi is multichannel, whereas Vibe is exclusively doing streaming TV. Vibe says it gained more than 2,000 new advertiser clients in the past 16 months. Brands buying CTV supply from Vibe include Blink Fitness, mobile game developer Scopely and private injury firm Lawboss. Vibe also works with well-known national brands such as Hyundai and John Deere.” ⬇️ #ctvadvertising #streamingtv #smallbusinessmarketing https://lnkd.in/eU5gN8-N

CTV platforms are looking at ways to squeeze even more ads into the user experience. Roku is testing a home-screen ad unit that plays a video after users come back from the screen saver. For people who have paid for a streaming device, and are paying for multiple streaming apps, this could be a step to far. Roku does understand that there is a fine line to walk before you disrupt the user experience so much that you start losing customers. Peter Hamilton, senior director of ad innovation, says “We want it to be rare," acknowledging this will be a test a see innovative. When it comes to digital advertising, user experience is becoming ever more important. eyeo is fixing that with our AdFiltering solutions. If you're a brand or media buyer, are you considering user experience when you pick your media partners? If not, you might want to start asking more questions... #digitaladvertising #CTV #ads #marketing #digital

Providers beyond the top six apps now capture 75% of CTV hours and allow advertisers to reach their target audience! https://lnkd.in/gQtQrbf9 #streamingmedia #streaming #media #advertising #marketing #branding #ctv #ctvadvertising

Seedtag's Acquisition of Beachfront - What it Means for the AdTech Industry 🔍 Seedtag's recent acquisition of Beachfront signals us several key shifts and potential impacts on the market: 📈 Rise in CTV and OTT With Beachfront's expertise, Seedtag is poised to leverage the booming connected TV (CTV) and over-the-top (OTT) advertising markets, meeting the increasing demand for targeted ads in streaming environments. 🌐 Enhanced Contextual Advertising This move strengthens Seedtag’s ability to deliver privacy-first, contextually relevant ads, aligning with the industry's shift away from cookie-based tracking. 📊 Market Consolidation We likely can expect continued consolidation as companies merge to enhance capabilities in high-growth areas like CTV, offering advertisers more integrated and effective solutions. 🚀 Implications for Advertisers Advertisers will benefit from improved ad performance and deeper insights, enabling better engagement with audiences in a privacy-compliant manner. 🔮 Future Trends - Privacy-First Approaches: Enhanced focus on contextual, privacy-friendly advertising methods. - Increased CTV Spend: eMarketer projects U.S. CTV ad spend to exceed $34 billion by 2025. - Advanced AI Integration: AI will play a bigger role in optimizing ad performance and targeting. https://lnkd.in/dCNtUFuT #AdTech #CTV #OTT #ContextualAdvertising #PrivacyFirst #Seedtag #Beachfront

Newscast Studio delves into the evolving landscape of free ad-supported streaming television (FAST) as seen through the lens of key players like, Interra, Harmonic, Ateme, Zixi etc. in their latest Industry Insights roundtable. This roundtable discussion explores the impact of FAST’s rising popularity on product offerings, strategies for leveraging personalization to enhance viewer experiences, the challenges providers face in maintaining quality and relevance and the innovations driving the future of broadcasting. Excerpt: Anupama Anantharaman, VP of product management, Interra, says, "within the streaming landscape, FAST is not only driving transformations in consumer behavior, but also innovations in ad insertion, data monetization, and more. At Interra Systems, we’ve responded with technologies like channel quality monitoring — which ensures ad marker integrity throughout the encode, transcode, and playlist preparation stages — and data analytics, while incorporating the most recent SCTE standards. For our customers, the result is the ability to stream video at the highest possible quality." #fastchannels #streamingmedia #OTTquality