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AI💡 in Advertising📣... An obsolete concept? Think again! As we traverse into the digital age, the fusion of AI and Programmatic Advertising is not just a fad. It's revolutionizing the advertising landscape creating significant strides for Publishers' revenue growth. Our latest article "How is AI Revolutionising Programmatic Advertising and Publishers' Revenue Growth?" delves into the profound implications of this trend, featuring the insightful narrative from pubX, a trailblazer in AI-driven advertising solutions. https://UKT.news/?p=12743 Founded by stalwarts Andrew Mole, Lou Carpino, and Nick Feneck, PubX is based out of London, establishing its mark in the Advertising, Digital Marketing, and Software industries. Offering an advanced AI-powered dynamic floor pricing tool, PubX is empowering publishers to drive more revenue from their programmatic advertising. This disruptive technology is not only simple to use but also maximizes net revenues, boosting Publishers' advertising inventory at no extra cost💰. With such fascinating insights and breakthrough solutions, it's worth diving into. Let's continue the conversation below👇. #AI #Advertising #DigitalMarketing #RevenueGrowth #ProgrammaticAdvertising #StartupSpotlight #PubX

As AI is taking over media buying, algorithms are increasingly controlling ad placement. On YouTube, campaigns optimized for brand consideration will now default to the new Video View campaign tool, which places ads in-stream, in-feed and in Shorts. Previously, the default for this objective was just in-stream. Some buyers are rankled by this new default (though they can opt out with a click), seeing it as Google is taking more control from them (when Google's AI driven powerhouse tool Performance Max is causing frustrations). Others want more inventory, and are willing to give up some control. with David Mirsky & Chris Rigas https://lnkd.in/emdtXj3S

It is January, which means more advertising trend predictions for 2024! From AI to the marketable and very brand loyal “Gen Alpha”, lots to come in 2024 for advertisers. #2024 #marketingtrends https://lnkd.in/gz-xbtKs

The rapid rise of AI is reshaping marketing, making potent tools accessible to all. Advertising finds its home in AI outputs and video integration as media habits shift. Here Adweek dives into "the fourth era" of online advertising, predicting the direction of media consumption habits. Embrace the wave of change; learn more here: https://hubs.la/Q01-SYkd0 #OnlineAdvertising #FourthEra #AIRevolution #AdaptAndThrive #B2B

Some great insights shared by top industry executives here in this quick 5-minute read. "Heading into 2024, when Google begins to deprecate cookies, marketers will chart their courses with identity solutions, data strategies, AI deployment, and more." Are YOU ready for the deprecation of cookies? Simpli.fi is! Let's talk! #simplifi #2024 #advertising #digitaladvertising #ctv #ctvadvertising #native #geofencing #b2badvertising #retailmedia #cookies

Palash Misra discusses the recent rebound of digital advertising in 2024, highlighting various factors including the increasing prioritization of digital platforms, increased spend, AI, and more. As investors capitalize on these trends, Stax anticipates continued momentum in ad budgets and an uptick in investment activity. Click here to learn more: https://lnkd.in/ezwrKRSr #Advertising #GenAI #PrivateEquity

When you think about #AI or #DeepLearning, it's often about what the technology will do for your campaigns. But it's also important to think about how the technology can free you up to—in the words of Cognitiv's Jeremy Fain—"focus on new challenges, more chances to think up new ideas and more ways to grow [your] business." Read on for more insights....

An exciting read on the future of advertising in the digital realm! 🌐 Dive into the world of virtual product placement and how it's reshaping the advertising landscape. The possibilities are endless! 🔍✨ #digitaladvertising #vpp #virtualproductplacement #innovation #techtrends #marketingstrategy #advertising #ai Check out the article here: https://lnkd.in/dj_ctjv9

Let's take a look at some key trends to expect in digital advertising in 2024. Customer retention will be necessary for many brands and first-party data will remain crucial as privacy regulations in the UK and EU change. Additionally, the role of artificial intelligence may add huge amounts of value to the industry as a whole. Overall, global ad spending is likely to increase by 8.2% in 2024 as more companies take advantage of AI in programmatic platforms. For more on what to watch out for in the new year, check out this article from Marketing Week. #programmaticadvertising #2024trends #digitaladvertising #macroeconomics #firstpartydata #ai https://lnkd.in/dUHxPw4X

🚀 Revolutionize your telecom advertising strategies with AI! 📈 I’m excited to share our latest article where we reveal how AI is transforming advertising trends in the French telecom sector. Find out who will emerge victorious in the battle between Orange, SFR, Bouygues Telecom, and Free with our exclusive insights. Don’t miss our tips to stay ahead in the market! Read the full article here: Unlocking French Telecom Advertising Trends with AI Insights https://lnkd.in/e2fRHyev #AI #Telecom #Advertising #Innovation #Marketing