Alan Shaw-Krivosh’s Post

📉 The Digital News Report 2024 by the Reuters Institute and the University of Oxford shows some important shifts in digital news consumption. Key insights include fragmented news consumption with platforms like YouTube, WhatsApp and TikTok gaining prominence, the rise of short news videos among younger audiences, challenges in distinguishing trustworthy content on platforms like TikTok and X, widespread scepticism about AI in journalism and a growing trend of selective news avoidance with 39% of people often avoiding the news. Read more in the full report: https://buff.ly/45p3SAZ #DigitalNews #NewsConsumption #SocialMediaTrends #MediaTrends #Journalism #DigitalMedia #NewsReport #AIinJournalism

The Reuters Digital News Report is out with lots of information and great insights. Some which stood out for me include: Only 22% of people are starting their news journey on a website or app (down 10% since 2018). Journeys start on social or search, although a few ‘smaller Northern European countries are bucking this trend’. People prefer to read the news rather than watch or listen, but news video consumption is growing across the board and happening on third party platforms such as YouTube. News podcasting resonates with younger and more educated audiences  TikTok reaches 44% of 18-24s across markets and 20% for news. Overall, we, as news publishers need to find ways to grow trust in news and deepen relationships with our audiences through distinctive journalism in a range of formats including text, audio and video to keep them on publisher apps.    https://lnkd.in/eHs-wCvD

The Reuters Institute for the Study of Journalism Digital News Report 2024 is out! The most comprehensive report on news consumption worldwide. This year's report reveals new findings about the consumption of online news globally. It is based on a YouGov survey of more than 95,000 people in 47 countries representing half of the world's population. Get the full report: https://lnkd.in/dsFtKZHy

Did you know? Radio is considered almost three times more trustworthy than social media! According to a study by Katz Radio Group, 80% of adults find radio reliable compared to just 27% for platforms like Facebook and Twitter. Tune into trust with radio! #MediaTrust #RadioVsSocialMedia

The second issue of our newsletter Noise Level is out now! It explores the transition of cultural and political power away from traditional media and towards social media and online influencers - or what is known as the Fifth Estate. Check it out below and, as they say, LIKE AND SUBSCRIBE.

The main thing I take from this years Reuters Digital News report https://lnkd.in/g2Wk_9wj Reuters Institute for the Study of Journalism is a series of ironies, in some cases well-trodden human cognitive biases Maria Konnikova Nate Silver. - Respondents say they want more perspective, yet practically they doomscroll updates on social media, which is curated to give you LESS perspective - Respondents say they want more transparency, yet increasingly prefer 'news influencers' on TikTok that have no stated editorial standards - Respondents know that social content cannot be trusted, yet they increasingly consume it, for social currency ...exacerbated by big tech and GenAI ability to personalise the news we want to see, the news that confirms what we ‘knew’ already. Built in entirely NON-transparent proprietary code and protected by a one-sided user agreement In short, 1-3 in the screengrab below could have been written as:- 1. The video is what I wanted to see, so I trust it 2. The video told me what I wanted to be told, which is convenient 3. The videos were a variety of people telling me what I wanted to be told, none of whom have editorial standards See also Mark Little insights on the need for greater perspective this excellent report highlighted #news #dnr24 #bias

Are you reaching your audience, or are you connecting with only a small segment of your intended targets? How effective are you at communicating specifically with your younger audiences? The British office of communications has noted that young adults in the UK spend more time watching TikTok than broadcast television. In the United States, 1 in 5 adults under the age of 25 use TikTok as their main source of news according to the Reuters Institute. Johnny Harris, a YouTube journalist with more than four million active followers covers Global news and geopolitical conflicts. Harris, a former journalist at Vox is estimated to generate more than $900K USD in advertising revenues alone. Mosheh Oinounou, founder of the TikTok and Instagram brand “MoNews” previously worked for 15 years at Bloomberg, CBS, Fox, and as Executive Producer for the CBS Evening News. His news brand on social media now has more viewers than all of the above. The Washington Post notes in a report this week that Internet based creators now have an audience that is 4X larger than the 1.1 Million people who watch FoxNews on a daily basis. This brings up three important questions for your business: 1) How valid are our communications at reaching all of our target audiences? 2) What are the impacts and assumptions which are driven from young influential voters consuming an ever greater amount of their geopolitical and international awareness on algorithmic social media platforms with track records of disinformation? 3) Why will future employees, their families, and our customers and communities know about our company and our brands if we are communicating in media they do not read nor necessarily trust? How well does your #Strategy address changing customer trends for your #future ? Where will you emphasize communications and the use of #technology to better reach your desired audience segments? Strategy is Mastery. Photo shot by me on my iphone in APEC: More shops begin to emphasize and market towards “TikTok Trend” in beauty.

How do you define what’s trendy? Daysia Tolentino, culture and trends reporter at NBC News, analyzes what makes a growing trend truly viral. “If you're going to write a new story about it, we need to think critically about why now, right? I was trying to think because I'd seen a lot of sentiment online… what are the markers of that? What evidence or proof is there that suggests that this is a growing trend versus just something that has been here?” Some things Daysia says to keep an eye out for: ✔️Seeing multiple stories on a specific trend (the more, the better!) ✔️Celebrity and influencer endorsements ✔️Videos of a trend that have millions of views across social platforms https://bit.ly/432qgyM

A Pew Research Center study found TikTok is where almost a quarter of US adults under 30 now regularly get their news. Another recent study found that influencers are overtaking journalists as the primary news source for young people, with audiences preferring to get their news from “personalities” like celebrities and influencers rather than mainstream news outlets or journalists. “When there’s no face to it, it seems like it’s a corporation, and corporations to a lot of Gen Z equal bad or untrustworthy,” says Lucy Blakiston, the co-founder behind the Gen Z media company Shit You Should Care About. “There’s a sense of pureness in the independent media landscape,” Jules Terpak, a content creator who covers tech and digital culture, says. “Their audience is witnessing their growth from 0 to 100. The relationship built is far more personal. The underlying trust built is more friend-like.” Chafe as legacy media might, Gen Z is giving them no choice but to adapt — or get lost in the algorithm. Google’s Jigsaw study found that young news consumers were reluctant to proactively sift through information. One participant said he felt no need to search or follow news and politics. “When stuff is important,” he said, “it gets shared.” As long as it’s not legacy media doing the sharing. #creators #creatoreconomy #news #tiktok #tech