🌟Our team introductions continue this time with Lauri Luostarinen, our Senior Manager for Export Sales! 🌟
Back in University, Lauri had his first encounter with sales, and it captivated him right away. Today, his role involves more than traditional sales – he's primarily responsible for managing customer relationships. Lauri has been with Fazer for 4 years now. 💼
Originally from Imatra, Finland, Lauri's work now takes him across Asia.
” What fascinates me in Asia is the cultures, and of course the business potential. Travels to different parts of Asia have not only brought business opportunities but also unforgettable cultural experiences", Lauri shares.
In the Asian markets, Lauri steers conversations almost entirely towards oats.🌾 He engages in weekly discussions with clients in Japan, Korea, China, and Malaysia.
The global non-dairy megatrend has solidified oats' position in the market. People worldwide seek alternatives to meat and dairy, and new options for a healthy breakfast. “Most of the Fazer oats I sell end up in Asian manufacturers' oat drinks or breakfast products like muesli and granola," Lauri continues.
Lauri himself enjoys his oatmeal as fresh, not cooked, as Finns normally do. 🥣 During his free time, Lauri dedicates each season to one of his sports passions. In summer, he immerses himself in the world of skydiving, and in winter, he heads to the slopes for skiing.
"For me, skydiving is mainly about developing skills. On a good day, I might do around ten jumps. In one summer, I do approximately 200-300 jumps” he explains.
Follow Lauri's journey in the Asian oat market and his adventures on LinkedIn. Just make sure you can keep up with his pace! 👨💼🌾✈️
#fazermylly #team #oats #nondairy #megatrend #asia #foodtrend #skydiving #sports #worklifebalance
Love it. My motto is if I have a checklist of things to do I’m drinking Alani Nu ! I’ve got several co workers raving about them too.