Interview with Yasmin Groot - Art Director Animal Heroes Foundation
👉 What do you do in your daily life?
In my everyday life, I run a creative studio called @Rauhaus_Amsterdam where I specialise in making complex ideas easy to understand through design, branding and strategy. In April I will become a mum for the first time, and till then me and my partner are busy finishing up work on our home. We love being with family and friends, and we have a wonderful street dog from Portugal named Loes who joins us on our walks.
👉 Where does your passion for animals come from?
I adore animals because they're naturally honest, have pure intentions, and show unconditional love. Even when their actions may seem otherwise, it's just their instinct guiding them, never with any bad intentions.
👉 You designed the Animal Heroes logo and the modern house style, what does Animal Heroes mean to you?
Animal Heroes gives a voice to those often overlooked. Especially during times of crisis when emergency aid is extended, it tends to focus solely on humans. Even though animals are also in need of help, they are often overlooked and forgotten."
👉 What are you most proud of at Animal Heroes?
I am proud of the fact that in less than a year we have built a complete organisation with a team of volunteers who all want to contribute to our mission. It is special to see how many animals and animal heroes we have already been able to help with this team!
👉 Which Animal Hero appeals to you the most and why?
It is difficult to name an animal hero since all our heroes work so hard to make the lives of animals more beautiful and bearable. From Ali and his abused and traumatised donkeys, to Diana in the West Bank, they all have such big hearts and work selflessly for a more animal-friendly world. I can't distinguish between them; they are all my heroes!
👉 What really makes you happy?
Art brings me happiness; I love immersing myself in its colours, concepts, and expressions, each conveying a unique message. Additionally, animals bring me happiness. Given the choice, I'd surround myself with as many animals as possible, haha!
#AnimalHeroes #MeetTheTeam #OurPeople #VolunteerWork #Branding #CharityVolunteering #TeamWork #BrandIdentity #NotForProfitOrganisation #WorkForHeroes #CreativeBranding #SocialMediaTeam #CreativeDesign
📷 Enith van Tongeren, Portret in Bedrijf
Beautiful work - go team Akima and Yes& Agency 🤩