Reflecting on "The Playlist" and My Path Ahead in Music Tech Recently, I watched Netflix's "The Playlist," a series about the birth of Spotify, inspired by the sweeping transformations in the music industry. As an Black female founder in the music tech space, I couldn't help but resonate deeply with the narrative, yet also reflect on how different my journey has been from those portrayed on screen. In the series, and indeed in much of the industry, we see an overwhelming focus on profits and control, often at the expense of the artists who create the music we love. It strikes a chord with me that the people who often benefit most financially from music are those who market and distribute it, rather than the artists who create it. As a startup founder, my journey has been filled with significant challenges. Unlike the seamless funding experiences often depicted in tech narratives, I've had to develop a strong platform, a detailed business plan, and a substantial user base just to get initial meetings. This experience stands in marked contrast to the more readily available opportunities seen elsewhere in the tech industry. Relationships and networking play a crucial role, yet gaining access to the right networks as an Black woman has required relentless perseverance and advocacy not just for my business but for the community of artists we serve. It's more than about creating a platform; it's about altering an ecosystem that too often undervalues its most vital contributors. As I build my company, my goal remains unwavering: to empower artists to understand not just the value of their music, but how to safeguard their creations and their legacy. We're here not just to innovate but to advocate, ensuring that the artists' voices aren't just heard, but are also respected and compensated fairly. To my fellow entrepreneurs, artists, and dreamers in the tech and music industries: let's continue to challenge the status quo, build inclusively, and support one another. Our creations have the power to inspire change and drive progress, and together, we can ensure a future where every artist can thrive from their art. #MusicTech #StartupLife #Innovation #DiversityInTech #ArtistsRights #ThePlaylist #Entrepreneurship #MuSample
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Exciting news for those attending #MusicBiz this year Our very own Michael Pelczynski will be speaking across #three panels at Music Business Association's quintessential event in Nashville. Here's a quick synopsis of each session for those interested: Session #1: Experienced music startup advisors will offer insights into avoiding common pitfalls when launching a startup in the music industry. They'll offer practical advice on navigating the complexities of startup preparation and market entry, emphasizing the importance of understanding the needs and strategies of rights holders. Featuring Aileen Crowley 🌎 Elizabeth Moody Michael Pelczynski and Cliff Fluet Session #2: Larry Mills, Monica Corton, Michael Pelczynski and Tomas Ericsson will address the shift from black boxes to market share payments as a solution to attribution issues in the music industry. They'll explore the fairness of market share payments and discuss the challenges in identification and attribution, while examining the roles of various stakeholders in resolving the black box problem. Session #3: The panel will discuss the evolving debate in the music industry regarding 'artist-centric' streaming remuneration models, driven by the influx of tracks on digital service platforms and concerns over fraudulent activities. Despite growing support for reform, issues such as tiered thresholds disadvantaging grassroots artists and ineffective penalties for fraud within major labels remain unresolved. The panel aims to identify necessary measures and collaborative efforts to establish streaming models that prioritize the interests of artists and rightsholders across all tiers of the industry. Featuring Thomas Sharp Maxwell Michael Pelczynski David Atkinson Matt Brinkworth Fran Mills Don't miss out on this opportunity to gain valuable insights from industry experts and join the conversation on these important topics. See you soon in Nashville! #MusicBusiness #IndustryInsights #StartupAdvice #StreamingModels #RightsHolders #IndustryDebate
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🔥 How William Earned 5000€ & Deepened His Connection with Fans Digitally! Meet William, a Finnish music sensation with 400,000 monthly Spotify listeners. When the challenge of digital engagement loomed, he turned to Kollekt. William shares: "Kollekt didn't just boost my earnings; it brought me closer to my fans. This platform will be a game-changer for artists." In the 'Willain Family' collection, fans not only discovered exclusive music but built a vibrant community. They chatted, enjoyed live streams, and celebrated their shared passion. 🎵 This isn't just William's story. It's the transformative power of Kollekt for artists everywhere. 🌟Ready to write your success story? Dive into the Kollekt experience now! → kollekt.io
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Founder & Director @thefpvproject.com | Cracked the ART of "1Cr Sales Revenue from a Bedroom" | SOLOPRENEUR | BOOTSTRAPPED
🎧 How Did a Dream to Revolutionize Music Lead to the Sony Walkman? The Triumphs and Setbacks of an Iconic Invention! 🎧 Have you ever wondered how the Sony Walkman, a device that transformed the way we listen to music, came to be? How did a vision turn into reality despite numerous setbacks and challenges? Let's rewind and explore the captivating story of the Sony Walkman. 🎶 The story begins in 1978 with Sony co-founder Akio Morita's desire to enjoy music on the go. But how could he create a device that would allow people to carry their music with them? How could he overcome the technological limitations of the time? 🤔 With these questions in mind, Morita challenged his team to create a portable stereo cassette player. The task was daunting, and the team faced numerous setbacks, including technical difficulties, design challenges, and skepticism from within the company. But did they give up? No! They were driven by passion, innovation, and a belief in their vision. 🚀 After months of hard work, trial and error, and overcoming obstacles, the Sony Walkman TPS-L2 was born in 1979. But the journey was far from over. The initial response was lukewarm, and sales were slow. Doubts crept in, but did Sony lose faith in their product? Absolutely not! They believed in the Walkman and knew it had the potential to change the world. 💪 With a revamped marketing strategy and relentless determination, the Walkman became an instant hit, redefining the way we experience music and giving birth to a new era of personal audio. The Walkman's success wasn't just a triumph of technology; it was a triumph of perseverance, resilience, and the courage to dream big, even in the face of setbacks. So, the next time you enjoy music on the go, remember the story of Akio Morita and the Sony Walkman. Remember that every great innovation begins with a question, faces setbacks, but triumphs with the courage to pursue the answer. Keep dreaming, keep believing, and remember - the future belongs to those who have the courage to overcome setbacks and believe in the beauty of their dreams. 🌈 #Sony #Walkman #AkioMorita #Innovation #History #Setbacks #Triumph #Inspiration #Success #Entrepreneurship #Business #Leadership #DreamBig #NeverGiveUp #MondayMotivation #MusicRevolution #Trailblazer #PortableMusic #Resilience #Courage #EmbraceChallenges
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I support organisations to be seen and heard by their ideal client through Memorable Marketing and Outsourced Business Development Support 🚀
What can we learn from those that have been before us 👀 Unveiling the digital alchemy behind Swedish titans 🇸🇪 Dive into the heart of innovation with Spotify's user-centric music, Volvo's bold safety narratives, and Ikea's vibrant social stories. These icons didn't just market; they crafted experiences that resonated worldwide. And what can we learn from that? Obviously we don’t all have access to the deep pockets that funded these campaigns, but we can still implements aspects of their thought process into our own strategy and ideas. Check out the full blog on our website! #DigitalMarketingMastery #InnovationUnleashed #SwedishTitans #DigitalMarketing
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Taylor Swift: A New Era of Music Business🌟 Prepare to embark on a journey into the world of a musical trailblazer who's redefined the very essence of the music industry. Whether you're a die-hard Taylor Swift fan or someone intrigued by her impact, this content is your backstage pass to discovering the transformative story of a true industry game changer. Join us as we unravel the pages of Taylor Swift's remarkable journey and the seismic shifts she's created in the music landscape. 🎶 In "Taylor Swift: A Music Industry Game Changer," we dive deep into the multifaceted legacy of this global sensation. From her chart-topping dominance to her pioneering forays into the business world, Taylor Swift's influence knows no bounds. Slide 2 unveils how she's taken music consumption to another level, conquering charts and streaming platforms with unparalleled success. Slide 3 unveils the entrepreneurial prowess that complements her musical genius, showcasing her as a savvy businesswoman. Her journey is an extraordinary testament to what passion, innovation, and unyielding determination can achieve. 📈💼 Ready to be inspired and empowered? Follow @TorchGroup to join our vibrant community and access more stories of game changers across diverse industries. Get ready to script your own success story and make waves of your own! 🌊🚀 #TaylorSwift #MusicIndustry #GameChanger #TorchGroup #TuitionForTowkays
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👩🎤 Taylor Swift: Pop Star, Strategist, Business Muse? Move over, "Shake It Off," because Taylor Swift is shaking up the game with her strategic brilliance. Let's ditch the karaoke and analyze the business lessons hidden in her success story: 1. Fanatical Fanbases are Built, Not Bought: Swift didn't just drop hits, she fostered deep connections. Her genuine online presence (7.8M likes per post, wow!) creates a loyal army of advocates. 🙋♂️ 🙋♀️ Lesson? Emotional connection breeds brand loyalty in any industry. 2. Ditch the Middlemen, Own Your Power: Forget record labels and managers. Swift reclaimed her music rights, built a dream team, and even self-released her concert film. 🎼 Takeaway? Control your narrative and distribution channels for maximum impact and adaptability. 3. Reinvention Isn't Scary, It's Strategic: From country twang to pop beats to indie vibes, Swift isn't afraid to switch gears. She keeps her music fresh, attracting new fans while staying true to her core audience. 💡 The message? Embrace change and evolve with your market. Ultimately, whether you consider her "product" better than those of other businesses is subjective, but there's no doubt that her strategies offer valuable insights for business leaders looking to innovate, connect with their audiences, and build lasting success. So let’s take a page from Taylor's playbook along with this great piece from Boston Consulting Group (BCG) team helping you to make all the strategic moves for your business. https://lnkd.in/gUe732M3 #taylorswift #music #businessgrowth #businessstrategy #growthhacking #audienceengagement #productgrowth #marketing #customerfirst BCG Henderson Institute
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Today, I took a moment to check my artist email and was pleasantly surprised to see my music still thriving on Spotify and other platforms: almost 3,000 plays in the past 28 days and 976 new listeners on Spotify. Despite having stepped away from the music scene since 2022, this reminds me of the lasting impact we leave behind. As an artist, I’ve always aimed to create a legacy—not just through my music, but as a human being. The things we leave behind, our contributions, and the memories we create are what truly endure. This perspective is just as relevant in leadership. Growing our teams, being present, and encouraging others to push their limits helps them discover new strengths. It's about creating memories that stick, making impactful decisions, and leaving behind a positive legacy. Every action we take has the potential to impact someone profoundly. #Leadership #Legacy #Growth #Impact #TeamDevelopment
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Where are Elton John and Paul McCartney Investing? Right! They are #investing in a service that enables musicians to obtain #royalties from restaurants. Spotting the trend With the rise of the internet, music has become significantly more accessible to listeners. However, it's become increasingly challenging for musicians to earn for their craft. Thus, creators are turning to services that can precisely determine and distribute their deserved royalties. Sir Elton John recently led an investment round of $5 million for a project called Audoo. This startup has developed an "audiometer" which can be installed in retail stores and other public spaces to monitor the music played. This data is then relayed to payment collection organizations, ensuring accurate royalty distributions to artists. Audoo has already amassed $22 million in investments. Among its early backers are Sir Paul McCartney and Björn Ulvaeus from ABBA, highlighting even star musicians' concern for fair compensation. Another recent beneficiary is Beam for Music, receiving $250,000 in investment. This app allows creators to predict their earnings from music usage on television, radio, or film. It's anticipated that more such services will emerge to assist music creators in monetizing their work. In contrast, projects will also develop to aid businesses in minimizing music-related expenses. Naturally, #AI can play a pivotal role in this. For instance, Riffusion, which recently secured $4 million in investment, is a free service where users can describe song lyrics and musical styles to create "riffs" (short musical snippets) that can be shared publicly or with friends. How to Utilize the Trend? #Entrepreneurs can develop projects to support music creators and other content authors in their #monetization endeavors. Alternatively, they can explore AI-driven solutions to reduce businesses' expenses on content creation. #SpottingtheTrend #maxonmission #foundernotes
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🌟 𝗙𝗼𝘂𝗻𝗱𝗲𝗿 𝗦𝗽𝗼𝘁𝗹𝗶𝗴𝗵𝘁: Meet Benjamin Geyre and Erik Kovari from Lissen Lissen's inception was sparked by a powerful revelation. An artist friend, despite having 300,000 Spotify listeners, had to work for a food delivery service during the pandemic. This led to a profound investigation into the #musicindustry's inner workings and an unwavering commitment to revolutionize it. 𝗟𝗶𝘀𝘀𝗲𝗻 𝗶𝘀 𝗼𝗻 𝗮 𝗺𝗶𝘀𝘀𝗶𝗼𝗻 𝘁𝗼 𝗰𝗿𝗲𝗮𝘁𝗲 𝗮 𝗻𝗲𝘄 𝗺𝘂𝘀𝗶𝗰 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗯𝘆 𝗲𝗺𝗽𝗼𝘄𝗲𝗿𝗶𝗻𝗴 𝗮𝗿𝘁𝗶𝘀𝘁𝘀 𝘁𝗼 𝗯𝗲𝗰𝗼𝗺𝗲 𝘁𝗵𝗲𝗶𝗿 𝗼𝘄𝗻 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀. This shift restores the connection between artists and fans, creating a better ecosystem both online and offline. The ripple effect extends to local economies, fostering art discovery and adoption. Lissen's primary objective on the horizon is to secure fully user-centric music licenses, a groundbreaking endeavor as such licenses do not currently exist. This pioneering effort, creating a new paradigm based on interactive music, will align incentives between fans, artists, and Lissen. Learn more about it here: https://www.lissen.live/ and stay tuned for the exciting developments on this transformative journey! 🎶🔊
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A startup must be unique. That's why I chose to co-found the Demuzo platform which is innovation for musicians and people wanting to support them. Demuzo heralds a completely new era due to its approach to copyright sharing and promotion. There are a lot of up-and-coming artists who need to be supported by users to become more famous and successful and to get an opportunity to make much more amazing tracks. The platform allows users to stay connected with musicians. The industry is changing and Demuzo is keeping up to date. Demuzo aims to be a part of these industry changes, shaping an iconic future for music. #Demuzo #MusicalRevolution #Support #MusicalTrends #UniqueSolution #MusicTechStartUp
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