AdPushup’s Post

Unveil the Secret Dance of Digital Advertising with Header Bidding 🎩 In the grand ballroom of online publishing, a revolutionary waltz is underway, and it's called Header Bidding. Imagine every ad space as a coveted dance card, and advertisers are the suitors vying for a chance to take the floor 🕺💃 Dive into the intricate steps of this choreographed bidding process where speed and strategy lead to a triumphant twirl in ad revenue. Don't just spectate; learn the moves and join the dance 🎶 Discover how to master the rhythm of Header Bidding with Oxagile's article: Unveiling Top Inquiries About the Tech. Your front-row seat to the future of programmatic advertising awaits 👉 https://lnkd.in/dUezf9Xb #HeaderBidding #AdTech #ProgrammaticAdvertising #DigitalMarketing #Oxagile

The vision behind Adloox Attention Score. 👀 After 14 years of monitoring digital ads, we've uncovered a powerful truth: simplicity, transparency, and adherence to industry guidelines drive real change. More than a simple new KPI, our score is a currency, designed to become a gold standard for both advertisers and publishers. Our closed Beta results with customers confirm our vision, and we're on a mission to make attention the ultimate industry metric. Stay tuned! 🚀 #Programmatic #OpenWeb #Publishers #AttentionEconomy #AttentionMetrics #ProgrammaticAdvertising #RTB #OpenAuction

Building an in-house ad tech solution or opting for a third-party platform for ad revenue management: what is the best for publishers? 🔗 Discover invaluable insights in our latest article that delves into this crucial decision: https://lnkd.in/dgUQRkU8 Discover the unique challenges and opportunities associated with each choice. Whether you're grappling with integration challenges, cost concerns, or the need for customization, this article provides the clarity and direction you need. #AdTech #Publishing #ProgrammaticAdvertising

42% of internet users now use ad blockers, costing publishers billions annually. Discover how embracing innovative monetization models like subscriptions and microtransactions can turn this challenge into an opportunity. Dive into our comprehensive guide to thriving in the ad-blocked world. https://bit.ly/3QvrOfD #DigitalMarketing #BusinessStrategy #Insights

Reimagining Revenue Streams in Publishing: How DigitPop Innovates with Ad-Driven, Publisher-Insulated Monetization In the world of digital publishing, different revenue models can illuminate paths to sustainable growth. Traditional ad-driven models like Google Ads have been around for a while, but innovative approaches like DigitPop's are revolutionizing the industry. Google Ads generates income for publishers based on clicks and impressions, but revenue is closely tied to site traffic, and publishers have minimal control over the ads displayed. Ads can disrupt user experience, potentially driving the adoption of ad blockers, and income fluctuates with market trends and advertising budgets. DigitPop offers a unique solution where publishers can leverage the benefits of an ad-driven model without its typical drawbacks. DigitPop facilitates an ad-driven revenue model that remains insulated from the publishers' content. This means ads support the revenue stream without publishers having to integrate them directly into their digital assets. Users unlock content through blockchain-based tokens, simplifying access and aligning with a modern approach to digital consumption. Publishers benefit from an advertising-driven business model without the burden of managing or displaying ads themselves, preserving the integrity of the user experience. With DigitPop, publishers maintain control over how their digital assets are monetized, independent of web traffic and external ad relevance. DigitPop empowers publishers with a model that supports advertising revenue without compromising content quality or user experience. By removing direct ad interruptions, DigitPop ensures a smoother user journey, potentially increasing engagement and content value. Unlike the uncertainties of direct ad sales, DigitPop offers a stable revenue stream derived from user interactions with content. Join us as we explore how this model is reshaping the landscape of digital monetization. #DigitalPublishing #AdRevenue #InnovationInMonetization

There's a lot of information out there on how Prebid benefits publishers, but ironically, very little information on how to actually set it up. You can read a great article by Setupad with a step-by-step guide on how to set up #Prebid in #GAM. #HeaderBidding #GoogleAdManager #Publisher #AdTech #Ads

Aditude CEO Jared Siegal released his latest blog post highlighting the seven reasons why Aditude has become the go-to choice for publishers. Make sure to check out the article below!

Changes to Google AdX Video monetization are coming into effect on April 1st.📅 The old Instream is now the new Outstream, and "premium" video on publisher websites is no longer viable. So, what does the new Instream involve? 🧠 It includes pre-roll, mid-roll, and post-roll ads that run on video content. More importantly, it's the content users are visiting the page to watch. These users initiate the video player and crucially, the sound🔊 is on It's no longer about random auto-play videos that 90% of users ignore unless there's a compelling reason for them to watch. Unless a user is on YouTube or a specific Video page, auto-playing content is no longer premium and no longer Instream.🚫 And, what's Outstream now? According to IAB Tech Lab guidelines, it doesn't exist. We now have: 1. Accompanying content: Previously known as instream 2. Interstitial: Still interstitial, but it's video and you have to watch it. It's more like a YouTube pre-roll but with the sound off 3. Standalone: Previously referred to as Outstream Is this the end of the world? 🌎💥 Not really Once Premium is defined, the CPM will likely increase due to its premium status.💰 But it will also reduce the reach This change should pave the way for an abundance of non-premium video demand (at lower CPM) across all other channels, including the newly classified categories of video advertising.📺 In the short term, expect CPMs to decrease. However, in the long run, anticipate more videos and more video fill but at a lower CPM.💼 Revenues will likely decrease, but with a solid optimization and monetization strategy, publishers should be able to make around 75%-80% of their previous earnings.💡📈 Plus, they will no longer need to worry about a Google AdX ban. Happy Days 😎 #GoogleAdX #VideoMonetization #DigitalAdvertising #OptimizationStrategies #ProgrammaticAdvertising #Publisher# #Adtech #IAB

Let's break down Direct IO (Programmatic Direct) in a nutshell. It's a type of Private Programmatic Marketplace (PMP) that simplifies the ad-buying process. In the old days, Insertion Orders (IOs) were painstakingly negotiated, covering start and end dates, ad formats, pricing, and more. With Direct IO, this happens digitally. Once details are settled, the order is uploaded to the advertiser's DSP, linked to the Publisher's SSP, and runs smoothly from there. Benefits? Publishers sell premium inventory at higher rates, advertisers reach a targeted audience in a safe space with budget clarity, and both parties enjoy customization, transparency, and fraud prevention. Drawbacks? Integration can be a tad complex and best suited for high-traffic publishers and big-budget advertisers. So, when should you choose Direct IO? It's a publisher's go-to for stable revenue and brand-safe ads. Advertisers should weigh brand safety, consistent spending, and KPIs to decide their strategy. Learn more about IO vs PMP in our blog: https://bit.ly/3LQVgdQ. #adtech   #digitaladvertising   #DirectIO #PMPs 

🤓 📺 🤓 📺 🤓 📺 🤓 📺 🤓 📺 🤓 📺 🤓 📺 🤓 📺 🤓 📺 🤓 📺 🤓 📺 Simplestream introduces SCTE-35 Marker Inserter to enhance Server-Side Ad Insertion (SSAI) for live streams, facilitating mid-roll monetization even for channels lacking SCTE-35 markers. The tool sources metadata from playout schedules, allowing automated identification of ad breaks and insertion of markers during live stream encoding, respecting existing ad break positions and durations. Advertisements inserted via Simplestream's Encoding API replace existing in-stream ads with programmatic or direct digital ads, driving monetization. The solution is ad-server and ad-partner agnostic, supporting VAST and VPAID tags, and offering advert fallback slates and start/stop bumpers as standard features, ensuring compliance with industry standards and maximizing monetization opportunities for customers. https://lnkd.in/ech9tJ5R