AdClub of Toronto’s Post

[Live blog of Peacock stream here: https://lnkd.in/ejBMs3Qw] Based on what I recorded using a timer, Peacock ran a total of 38 ad slots, totaling 12 minutes and 15 seconds, from kickoff up until the halftime show. From kickoff to the end of Q1, Peacock ran a total of 23 ad slots, totaling 7 minutes and 45 seconds. From the start of Q2 to the halftime show, Peacock ran a total of 15 ad slots, totaling 4 minutes and 30 seconds. All ads looked burned in, and I did not see DAI being used. Updated 10:58 PM ET - From Q3 kickoff to the start of Q4, Peacock ran 11 ad slots, totaling 4 minutes, based on what I recorded using a timer. From Q1 to Q3, I've counted more than 35 different brands running ads. #streamingmedia #nbcsports #nflfootball #advertisingnews #sportsnews #SVOD #peacock #adtech

Early on, we were told by multiple stakeholders "this is a solution looking for a problem". In my experience, those types of situations don't lead to the type of fever pitch we are seeing from all key stakeholders about the exact conflict we address/solve... That narrative has stopped. Our goal is stabilization and has never been anti-industry. That said, it seems foot (action) and mouth (messaging) alignment should be at the top of everyone's list. #sports #sportsbetting #audit #insidertrading #frontrunning #standards #sportsbook #consumerprotection #media #launchday #regtech #validation

Leading up to #launchday for #ESPNBET, we noticed two incredibly distinct "voices" on what the aim and focus will actually be for this new #sportsbook. The problem is both voices came from within those in charge of the new ESPNBET. ➡"Employees are restricted from betting on sports they are assigned to work or cover", "Talent designated as Reporters and Insiders are prohibited from placing, soliciting, or facilitating any bet on the properties they regularly cover" ⬅ESPNBET ad: Scott Van Pelt hitting an NFL bet 🔗https://lnkd.in/evvA34FG ➡"Employees who learn Confidential Information from Reporters or Insiders should never use such information for betting-related purposes" ⬅"The opportunity for crossover across ESPN BET and other ESPN content and IP is 'tremendous'", "What’s really different for us is this deep integration behind the number one sports media brand in the world and those sports fans who like to bet and want to bet". 🔗 https://lnkd.in/ejHtDXPX We will always be supportive of groups aiming to do the right thing and we support these types of experiences when done correctly with proper oversight. "Just trust us" has not been a sustainable model anywhere else. So, let's do it right from the beginning. #sports #sportsbetting #media #consumerprotection #integrity #guidelines #compliance #regulatorycompliance #gaming

The Future of Entertainment: A Look at Industry Trends The entertainment landscape is constantly evolving, and even niche sectors like adult entertainment are experiencing significant growth. A recent report by Maximize Market Research highlights a projected market size of nearly USD 248.18 billion by 2030! This trend highlights the growing consumer demand for diversified content and evolving preferences in entertainment consumption. Sample Report Link : https://lnkd.in/dihnuznK Adult Entertainment Market Key Players: North America: 1. MindGeek (Canada) 2. Playboy Enterprises Inc. (United States) 3. Brazzers(Canada) 4. Vivid Entertainment (United States) 5. Naughty America (United States) #AdultContent #Fetish #OnlyFans #NSFW

In the world of online entertainment, where sports enthusiasts seek immersive experiences and thrilling engagements, Florence Book247 emerges as a pioneer, offering a gateway into the exhilarating realm of cricket and betting   https://lnkd.in/dYyinaBb

With sports rights always changing and increasing in complexity, can providers offer the simplicity and accessibility that fans crave? According to new research by Deloitte, this is a big issue, particularly for Millennials. Streamers and sports organizations need to recognize the need for simplicity if they want to keep fans happy. #streaming #sports #userexperience #simplify https://lnkd.in/ebmFr7ar

⚽️ 📺 Sports piracy is not a new problem for the industry, but with the advent of new technological solutions for illegally watching sport, and increasing cost of subscriptions, the issue is becoming more pressing for the sports industry to tackle. 👉 Download our latest report to explore the profiles, attitudes and behaviours of sport pirates in the UK: https://okt.to/clAQij #sport #Streaming #YouGov

While the KEDGE Business School International Sport & Event Management 22/23 batch will be returning to Marseille in November for its diploma ceremony, the LFP tender did bring me back to school for a moment, reminding me of a strategic course delivered by Lionel Maltese. It was about the importance of having a sustainable business model, consisting of building a strong product vision backed by a strategic roadmap and product backlog (product enhancement). I wonder to what extent the Ligue 1 product maintains these elements, as that should be the primary concern. Over the past few months, we've witnessed a relentless effort to implement a business plan that (i) neglects the end consumers despite being heavily reliant on them (B2B2C) and (ii) requires a partnership approach involving all stakeholders—clubs, league, media, sponsors, etc.—to really create value. In the end, it is hard to make a business plan work if it is associated with the wrong product. "The essence of a business model is in defining the manner by which an enterprise delivers value to customers, entices customers to pay for value, and converts those payments to profit. It thus reflects management’s hypothesis about what customers want, how they want it, and how the enterprise can organize to best meet those needs, get paid for doing so, and make a profit." Teece, 2010 Leander Monbaliu Yash Panjabi Jean-Baptiste Alliot Alexandre Kandelaft #ligue1 #LFP #sportsmedia #kedgebs

Today is my birthday - my wish is that you read this post and attend our webinar!! 👇🏻 🗓️ Join us today at 1:00 PM (MT) for an exclusive webinar where we dive into the latest buzz in Live Sports streaming and its impact on advertising strategies 📺 Here's a sneak peek at what's in store: 🏈 Latest marketplace pivots in CTV Live Sports ⚾️ Navigating the apps and channels for live sports on CTV 🏀 Key considerations and best practices for a live sports CTV campaign 🎟️ Register here: https://bit.ly/45AUTeX #Webinar #Advertising #LiveSports

The importance of building ‘Live Community’ 👇 38% of fans say their enjoyment of the Euros wouldn’t be impacted if they couldn’t watch games live according to a recent survey from Footballco. Of course fans still care about the Euros. But this tells me broader Gen Z behavioural habits around live football continue to change. Namely, the other mediums where football action and conversation happens tend to be community centric & participatory environments. Whether that be messenger apps, community apps, gaming platforms or social. And the community built via these platforms is, to some, seen as superior to the live action itself. The live broadcast product simply hasn’t kept up. Exploring ways to build ‘Live Community’ should be a broadcasters priority over the next few years, to ensure Gen Z remain captivated and see live sports as critical to their experience. And the best thing is, the tools to do this already exist. #ott #broadcast #sportsbiz Dizplai