AdClub of Toronto’s Post

🚨 BREAKING NEWS 🚨 NETFLIX has secured the exclusive broadcast rights for Monday Night Raw in the UK, US, Canada and Latin America. Striking a 10-year deal WWE has landed a $5B media rights deal with Netflix for its weekly “Raw” series in a 10-year pact set to begin in the U.S. in January 2025. It marks what is Netflix’s biggest move yet into live entertainment, giving the streaming platform with 247 million global memberships rights to a property that had been on linear TV for 31 years. GAME CHANGER! _ _ _ _ _ _ | #digital | #linkedinsports | #sportsbusiness | | #investment | #privateequity | #marketing | #branding | #strategy | #sportsmarketing | #sportsbiz | #sportsbusiness | #sportsmedia | #sportsbroadcasting | #sportsindustry | #sponsorship | #digitalmarketing | #brand| #influencermarketing | #advertising | #socialmedia | #marketingandadvertising | #brands | #sports | #pr | #sales | #basketball |#deloitte | #football |

Is it too early to talk about the Olympics? Probably Should you start strategizing your ad campaigns? Absolutely! A large number of viewers are expected to tune into the Olympic games on their CTV this summer. And with ad spots being already sold out, what can advertisers do? Find out in our latest article - https://lnkd.in/gm7McUwy #olympics #olympics2024 #ctv #ctvadvertising #mediasmart

Did you know 92.8% of tv sports viewing happens live or on the same day of the event? It's one of the key insights from our sports webinar earlier this month "Scoring with Comscore". To catch up on the insights from our expert panel watch the recording or download the presentation here: https://lnkd.in/gD7de2mG #Comscore #ScoringwithComscore #Sports #superbowl #mediameasurement #Engagement

SportBusiness recently released the 2023 Global Media Report that takes a look at the value of sports media rights. The chart below estimates global sports media rights will reach over $62B in 2024, up 11% from the year prior and up 22% since 2019. Soccer was deemed the most valuable sport at $19B with the NFL the most valuable property at $12B. The US market accounts for 49% of all sports media rights, valued at over $27B. #sports #livesports #mediarights #sportsmediarights #soccer #nFL #USmarket #sportsvalue #tvrights #tvmediarights #television #streamingvideo #streamingplatforms

When leagues align… It’s the “Sports Equinox” today…. There’s never a dull moment in the world of sports, especially when there’s so much happening all at once! No better time to be in sports content and no single place has the coverage and platform that ESPN has! #powerofsports #poweroflive #powerofespn #sportsmarketing #espndigital #espn

TIMEOUTS 🏀 📺 🤔 - They're one of the spots we're seeing significant variations across home vs. away broadcasts in the National Basketball Association (NBA). During timeouts the RSNs will have approximately 1:30 sec before reconvening regular game play. During that break, it's the broadcaster's decision on what to serve up and as you can see, it varies quite a bit. The standard NBA game features 7 timeouts so this makes it crucial to make sure you're analyzing both feeds independently. Big thanks to the Vision Insights media analytics team - Steven Scarpa, Kristen Ilhardt, and Carter Averette - and our partners VISUA for continuing to push the envelope. #insights, #analytics, #valuation, #broadcasts, #sports, #nba, #linkedinsports, #sportsdata, #sportsbiz

#SuperBowl LVIII 🏈 : While the big #game was being played, a parallel competition was taking place during the commercial breaks. #Brands have been vying for the top spot with the most talked-about ad from the early years of the Super Bowl broadcast on TV, and the competition has only grown in scale, creativity, and impact. These ads are more than mere entertainment; they serve as a cultural barometer, reflecting the values and sentiments of society and consumers today. Following the success of our ad analysis last year, we've reviewed this year's commercials to provide a comprehensive analysis. We identify the top brand values and archetypes, viewer sentiments, and social growth for each commercial. Swipe through to read more, and let us know which ad you thought stood out this year 📺 #superbowl58 #superbowlads #ads National Football League (NFL)

Monday night football, you never disappoint.  Matchweek 5, done and dusted. The table is looking real tasty with Wiedens sitting pretty with their game advantage. The highlights 📸 Champs VCCP are back in the running after an AMV cancellation. Edwards is confident that if they didn’t miss MW1, that top spot would be theirs. Coulda, should, woulda 😝 Next week, we’ll see who the real leaders are as they showdown with Wiedens 🤯 FB battle from behind with a Vela-esque dink from Bhullar igniting the comeback. 12-12, points shared 🙅♂️ “Don’t play with me” could've been heard from pitch 5 as Wiedens took McCann to the cleaners. It looks like McCann’s only sight of the salver will be when they bring it for VCCP to stick in their trophy cabinet 🫣 Jonny boy said he would be back stronger after last season’s cup final loss and last night's performance echoed that. Big battles, high press and I know you’re not going to believe this, he even took his chances He’s back. Anomaly looked on track to bounce back after racing to a 4-0 lead. Star man Gibbons fought to take the lead, but B2B2B goals in the final minutes of the first half from Craig made it 3-4. The man of the moment wasn’t done. He quickly followed up with two more after a sprinkle of water and singular segment of half time orange 🍊 5-4, it's just what he does. What a performance ❤️🔥 Ogilvy revels in glory as their first win pushes them up the table. Sticker 5 will be kicking themselves as they narrowly miss out on the points. The dual management of Brookner & Hamill isn’t producing the goods thus far. Too many cooks? 🧑🍳🧑🍳 Scores on the doors 🚪 VCCP 5 - 0 AMV BBDO FutureBrand 12 - 12 We Are Social McCann London 5 - 14 Wieden + Kennedy King Henry Studios 11 - 7 Anomaly Ogilvy 12 -11 Sticker Studios Until next time, SECTA. #advertising #football #london

The sports industry, particularly broadcasters and marketers, must move beyond boasting million and billion viewership numbers that is increasingly looking fake and borderline scam. Brands will invest more honestly even if you present a solid, definite reach of 100,000 viewers, backed by precise demographic insights. #sports #sportsbiz #viewership #brands

Have you ever wondered how electrifying MMA content reaches your screens? If the curtain gets pulled back, many people might be surprised by the intricacies of its distribution. MMA, a global phenomenon, doesn't just spontaneously appear on our devices. It's a well-orchestrated dance of negotiations, licensing agreements, regional regulations, and advanced technological logistics. Some content might be region-specific due to broadcast rights, while others are universally available. Equally surprising: some organizations shell out millions just to be broadcasted in certain markets (rather than getting paid to). Digital platforms and social media have also revolutionized how we consume MMA content. Behind every clip, article, post, and highlight reel is a strategic decision on timing, platform choice, and target audience. The next time you tune in to an MMA fight or watch a highlight on your feed, remember the vast network working tirelessly behind the scenes to provide that experience. #linkedinsports #combatsports #contentdistribution #behindthescenes