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COMMUNICATION FOR DEVELOPMENT Communication for Development (popularly known as C4D) is a conceptual structure and approach that uses communication strategies to enhance positive social change in communities. The concept is used in many areas inter alia public health campaigns, education initiatives, agricultural development, disaster preparedness and response, effort to promote human rights and social justice. It is premised on the belief that effective communication is key to addressing many development-oriented challenges by understanding the local context, engaging communities, and tailoring communication efforts to meet specific goals and objectives. Development Communication emphasizes that communication is not merely about information sharing but rather communication is seen as a powerful tool for enhancing positive change. Primary components of C4D include: participatory approach, behavioural change, information sharing, advocacy and social mobilisation, media and technology, capacity building, monitoring and evaluation, sustainability. The idea of C4D has been evolving over time as a response to the growing recognition of the importance of communication vis- a- vis development and social change. C4D has its roots in 1950s and 1960s when academicians, , practitioners and international institutions started emphasizing the importance of effective communication strategies in addressing development challenges. #NMC #InformingToEmpower

Communication for development (C4D) is a powerful tool that harnesses the potential of communication to drive positive social change and development. C4D utilizes various communication channels, such as media, technology, and interpersonal communication, to engage communities, raise awareness, and foster dialogue among different stakeholders. Its aim is to empower individuals and communities, giving them the tools and resources they need to address and navigate social, economic, and cultural challenges. C4D facilitates knowledge-sharing, promotes inclusive decision-making processes, and enhances the participation of marginalized groups in development initiatives. It can be applied in various sectors, including health, education, governance, and agriculture, among others. By fostering two-way communication and active community participation, C4D creates spaces for dialogue, collaboration, and co-creation, empowering people to take ownership of their own development. In essence, communication for development recognizes the importance of listening, understanding, and engaging with the communities that development initiatives aim to serve. By placing communication at the core of development strategies, it effectively mobilizes individuals, drives behavior change, and supports sustainable development solutions. Ultimately, C4D acknowledges that communication is not just a means to an end but a powerful catalyst for positive change.

💡 ICYMI: What is social value and how do we measure the social value of culture projects? 💭 Our Regional Producer for the North, Becky West, writes on the #SocialValueEngine in her latest blog. Find out what social value is, what the engine is and how we're using it for the cultural pilot for the current phase of Classically Yours. Learn all about it here⬇️ https://lnkd.in/ewxvYNh4 East Riding of Yorkshire Council #RoseRegeneration

🌟 Excited to share insights from our latest field study, authored by Charles C. Davis Jr. Ed.D., CDP and edited by Julie Allen, on the crucial role of the public sector in cradle-to-career place-based partnerships. At EdRedesign, we have been exploring the role of the public sector in cradle-to-career place-based collaborative action since the launch of our By All Means community of practice in 2016. The study reveals: 🔍 the current state of public-sector engagement in collaborative action initiatives supporting children, youth, and families; 🚀 the challenges in engaging the public sector in these efforts; 🤝 potential effective roles and relationships between the public sector and cradle-to-career place-based partnerships; and 💡 the additional supports needed to catalyze public-sector engagement. Read the study: https://bit.ly/3Vmwl7e #CommunityDevelopment #PublicSector #Collaboration #ChildrenYouthFamilies Harvard University Harvard Graduate School of Education

"What was your experience of the programme?" 👩🎨I love using creative evaluation methods to capture further insights, to initiate further discussion and also to enable personalities and fun and voices to shine through, often difficult in surveys or other forms of evaluation. 🔍Last night was the last of the 8 weekly workshops on Community-led Action Research I designed and delivered as part of Ofcom's pilot projects through their Making Sense of Media Programme, in partnership with the Castlemilk Youth Complex 👀Anyway, if you see me kicking about patting my bum, then this is why 👇 #creativeevaluation #evaluationmethod #evaluation #patyerselonthebum #medialiteracy #assetbasedcommunitydevelopment #actionresearch

"And what I really love about developmental evaluation is that it applies guiding principles, so that there’s some rigor, but it’s flexible and can be adapted to the context." - Sandra Opoku, Manager of Evaluation and Social Impact, Relationships Australia Victoria. In case you missed our recent webinar on how developmental evaluation can be used to develop and adapt social service programs, the webinar recording and related resources are now available: https://lnkd.in/g7MhcJfK #DevelopmentalEvaluation #Webinar #Interventions

This is a useful toolkit for engaging with partners.

ICYMI ➡ Designing impactful interventions requires a careful and thought-through approach. Swipe through to explore the elements needed to build strategies that resonate with communities! #NickyAffleckConsultancy #GrassrootsSports #BusinessConsultancy #PurposeDriven #CollaborativeChange #TransformativeAction #ImpactfulInterventions

💭💡While the international development world is committed to putting more resources in the hands of local partners, the question remains: how does it work best in practice? At Luminos, our #communitypartners have been a core part of our accelerated learning program from the beginning. The latest element of the #LuminosMethod details how we work and support our local partners to deliver our transformative #education programs, combining international best practices with deep local expertise and creativity. Explore the new element here: https://lnkd.in/eTVd7h-e

It is that time of the year where we engage stakeholders,learn from each other through insightful and interactive conversations about the future#Regional Annual General Meeting#AshantiRegion#CAMFED'S 2024-2029 STRATEGY:THE ROLE OF COMMUNITY CHAMPIONS IN SUCCESSFUL IMPLEMENTATION