Marla Newman’s Post

��� AI's impact on publishing doesn't stop at content alone. Publishers have tapped into the incredible potential of Artificial Intelligence, leveraging it to elevate content creation, distribution, and engagement. ✨ But here's the exciting part – AI's a game-changer for the entire publishing ecosystem, including advertising. 🤖 In the article below, we're diving into the fascinating world of AI for publishers, shedding light on its diverse role in reshaping the industry, especially programmatic ads. 🚀 #publishing #artificialintelligence #programmatic #AI #advertising

Video reigns supreme in the age of AI and machine learning—but in many cases, there is still a disconnect between media buyers and video producers. Nick Schenck breaks down our approach to bridging the gap. #production #retainer #agency #mediabuyer #mediaplanner #videogap #contentgap #videoproduction #austinproduction #austinagency #mediacompany

Hey everyone! Check out this interesting article from the Financial Times about how the ad industry is embracing humor to combat the threat of AI at Cannes Lions. It's a great read that highlights the power of creativity and human connection in marketing. Let's stay ahead of the game! #CannesLions #Advertising #AI #Creativity #MarketingStrategy https://ift.tt/QRJE7uX

Breaking my 1 post per day rule b/c shi*s getting real now The world’s 1st officially commissioned SORA AI generated music video just dropped The creator Paul Trillo said: "I was like, oh my God, this thing is way more powerful than I think they let on to believe" Mass fashion should be like oh my God too If you think commerce won't be affected by this, you need to just retire American fashion can no longer compete b/c of our non-digital leadership OpenAI's Sora will utterly erase the status quo allowing for rapid production of high-quality video content at an unprecedented scale Content creation had been a resource-intensive process that needed significant time, resources, technical skills, and& tons of capital Until TikTok As a reminder social commerce is on track to be an $11.1 TRILLION market by 2030 Sora puts social commerce on rockets b/c of high quality output & unprecedented speed + volume The digital divide used to be between the rich & poor But Sora obliterates those barriers to entry HALLEFINGLUJAH Anyone can now craft hyper-personalized, visually stunning video content on par w/multi-million $ productions - w/ a few lines of direction This marks a seismic generational shift The ability to rapidly ideate, create, test, & iterate engaging video at minimal cost w/just prompts? GAME TF OVER legacy brands The playing field is now level for driving attention, selling products, & building passionate communities through highly immersive & relatable video tailored to your niche We're entering an era of authentically personalized 1:1 video commerce at global scale Where creative vision & cultural resonance trump resources as the key competitive advantages Those who creatively wield generative AI video tools like Sora to forge direct, lasting connections with their audiences? They'll be the new all-powerful gatekeepers of commerce and culture While brands stuck pushing the same reheated, broadly-targeted video content through the same stale production pipelines and ad networks? That ship will sink faster than you can imagine The innovators who quickly master Sora and its inevitable competitors to design highly-contextualized, hyper-engaging video experiences tailored to their community's unique interests? They'll leave competition in the bedrock Bottom line: We've crossed the pivotal threshold where individual humans command the power to become world-class video creators and content empires overnight - with zero employees, agencies or budgets required Feels like you need the world's best manufacturers in the mix to make it a commerce reality too :) Lock the doors, status quo grippers! Your cozy world of exerting control through #paid content production just got vaporized in a burst of gen-AI fairy dust The shift to the individual influence era is officially underway and the youngest of Gen Alpha will NEVER know a world before it #thegreatfashionreset #creatoreconomy #contentistheproduct #tiktokisthestore

I've been getting a lot of questions about the AI-generated ad from Toys 'R' Us and how it's shaping my thoughts on the future of our industry. This short film, created almost entirely by #AI, is a testament to how far technology has come. But it also raises several important questions. In my research, I’ve found it fascinating to see AI being leveraged in such creative ways. The potential for innovation is significant. However, it also makes me thinking about the implications for authenticity and human connection in our campaigns. Can AI-generated content truly resonate with audiences in the same way that human-created content does? In #communications, we’ve always valued the human touch—those subtle nuances and emotions that create a genuine connection with our audience. I remember a campaign we ran last year that focused on storytelling directly from our #customers. The response was overwhelmingly positive, showing that people deeply value authentic, human-driven #narratives. This makes me wonder: can AI ever replicate that level of authenticity and connection? Here are some of the questions we're struggling with: 1. As communicators, how should we approach integrating AI into our advertising, PR and communication plans? 2. What new tools or platforms will become essential? 3. How do we ensure that we’re using AI ethically and effectively? What are your thoughts and experiences on this? How do you see AI fitting into our work, and what challenges or opportunities do you foresee?

Hey everyone, I came across this fascinating article on how Cannes Lions is embracing the power of humor to navigate the challenges posed by AI in the advertising industry. The article from Financial Times sheds light on the creative ways in which humor can help brands connect with their audiences in an increasingly automated world. It's an interesting take on the future of advertising! Check it out and let's discuss how humor can be a game-changer in the age of AI. #CannesLions #AI #AdvertisingIndustry https://ift.tt/QRJE7uX

The future of advertising is looking brighter than ever with the rise of generative AI.  This innovative technology has the power to create tailored ads that are efficient in their delivery, without compromising on their effectiveness. By analyzing data and consumer behavior, generative AI can produce unique and personalized content that speaks directly to its audience. Not only does this technology allow advertisers to reach their target market more effectively, but it also saves time and resources.  The possibilities for generative AI in advertising are endless, and it's exciting to see how it will continue to evolve in the years to come. #generativeAI #advertising #personalizedcontent  

“Ad overexposure is a huge problem”: InsurAds mission to optimise publishers’ ad inventory using AI. Read the full interview below 👇 🚀 Exciting times ahead for #MediaRevenue #MediaRevenue #SubscriptionPricing #Publishers and #AttentionEconomy #AttentionMetrics #AttentionData #AdInsurance

Here are my predictions of ad content in 2024 1. People will start to focus on making pretty ads The components of the ad still will be direct response, I just think brands will be adding more high-fi production. 2. YouTube ads will grow Lots of brands scale heavily on Meta, and dabble in YT. I think this year, more brands will go bigger on YT. 3. The battle AI vs. Real will be in the forefront AI is getting better, and I imagine a world where it gets very good next year. I think there will be a big debate on how AI is used in content production. Beware though - there will be an AI grift for cheap creatives. What are your predictions on ad content? PS. I scheduled to repost this in a year from now to see how I did.

Did you hear the news? Meta is planning to start labeling video, audio, and image content as "Made with AI," beginning in May. As marketers, we appreciate the extra steps Meta is taking to help provide more context to AI-generated content, as well as to protect users' ability to still express themselves through AI-content. Check out all the details here: