From the course: User Experience for Web Design
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Writing for information exchange
From the course: User Experience for Web Design
Writing for information exchange
- People are about 25% slower reading from a computer screen than they are from paper. They're also only reading about 20% of the text on the page. For most sites, they're reading to achieve some kind of goal rather than to be entertained. That means you should be as brief as you can. Typically, you can cut out 50% of the words that you'd have used in a print article and still get the point across. What's interesting is that if you've cut out that extra text, quite often your visitor's comprehension levels will go up. Cutting out the junk makes the real message more understandable. Because people are looking for information, they get frustrated with hype and sales pitches. They're researching solutions, which means they need the key facts upfront, supported by in-depth content that they can read if they care about it. The answer is to think short, short words, short paragraphs, and short pages. If you look at an average webpage, it's written with a lot of unnecessary filler. Some of…
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