From the course: User Experience for Web Design
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Making forms as painless as possible
From the course: User Experience for Web Design
Making forms as painless as possible
- If a form looks too daunting, people won't fill it out. If the form is forced on them when they aren't ready to share, they'll be likely to fill it in with false information. Many years ago, I worked closely with the Hotmail email team. When people registered for an Hotmail account, they had to give their zip code. This was mainly to help Hotmail target adverts. It was amazing how many users of the service apparently lived in Beverly Hills, California. Obviously, they didn't really, but lots of people had entered the zip code 90210 because they knew it from a popular TV show called "Beverly Hills, 90210". Basically, they'd circumvented the form with false information because they didn't see the value in providing their real data. This is true of many demographic questions. As tempting as it might be to tack them onto your form for marketing or market research purposes, just remember you'll be increasing the time and effort it takes to fill in the information, and if people perceive…
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