From the course: User Experience for Web Design
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Ad revenue without selling out
From the course: User Experience for Web Design
Ad revenue without selling out
- If your site makes its money at least in part from advertising revenue, you probably struggle with the balance of adverts and content. Based on the popularity of ad blocking software it's pretty obvious that users would prefer not to see adverts on the sites they visit. If you watch eye tracking study output for pages with adverts on them, you'll find that people don't spend much time looking at the ads. Additionally, even if their eyes rest on the adverts, they tend to ignore the content. It's as if our brains, once they've seen the ad, managed to censor it so it doesn't register consciously. Obviously, that's led to a bit of an advertising arms race, with some ads doing more and more to try and grab your attention, either by flashing and blinking, or having fast moving elements, or by making some outlandish statement about how much money you just won, or how much weight you could lose with their one weird trick. Even sneakier is the sponsored content style ad, which is formatted…
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