From the course: Strategies for Creating Viral Short Form Content
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How to rank short-form videos in a search
From the course: Strategies for Creating Viral Short Form Content
How to rank short-form videos in a search
- When people think of short form content, they often think about the feed or the for you page. But there's actually huge opportunities to optimize your short form content for search. Google's Senior Vice President, Prabhakar Raghavan, said in the company's studies, almost 40% of young people, when they're looking for a place for lunch, don't go to Google Maps or search. They go to TikTok or Instagram. As for YouTube, YouTube is the second biggest search engine in the world with the first being Google. And when you post YouTube shorts, they get shown not only in YouTube search, but in Google as well. So let's take a look at some of the best practices for ranking your content in search. First, you want to optimize your title and description. Think about what people might be searching for, and then add that as your title and description. Oftentimes, people click on videos that match their exact search query. Next, use…
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