From the course: Strategies for Creating Viral Short Form Content
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Editing techniques for better audience retention
From the course: Strategies for Creating Viral Short Form Content
Editing techniques for better audience retention
- Editing is an important part of keeping viewers engaged on a video, so let's take a look at some editing techniques that you can start using right away. Number one, captions. Having captions on screen is a great way to keep people engaged who like reading. At the recording of this course, Instagram and TikTok both have built-in features for adding captions automatically to your video, while YouTube does not support this feature. However, you can always film your videos outside of the YouTube app, and then add captions through a mobile editor like CapCut. Number two, jump cuts. This is when you make one of the video clips in your editing timeline more zoomed in than the other clips. For example, what I just did there was a jump cut, and all I had to do was crop in more on one of my video clips. Now, we're back zoomed out. By doing jump cuts, you are adding visual interest by changing the focal length of your camera.…
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