From the course: Startup Stories: Smart SEO Helps Tech Employee Prosper
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Three success factors: SEO, product selection, persistence
From the course: Startup Stories: Smart SEO Helps Tech Employee Prosper
Three success factors: SEO, product selection, persistence
(upbeat music) - [Podcaster] All right, let's talk about what we can learn from this case study. Why did it work so well? I think there are three important reasons, okay? Or three important factors of success let's say: topic, method, and workflow. So first, Matt chose a topic that is clearly associated with products, and not just any products, but high priced products. The traffic is very targeted. People who are using search engines to look for reviews on Mirror or one of these other home gyms, they are very likely looking to buy it. There's a lot more buyers than there are browsers. Then as I said, they're high priced items. If you're earning a 5% commission on something that costs $10, you're getting 50 cents. If you're earning a 5% commission on something that costs a thousand dollars, you're getting $50. At least if my math is right, but I think it is there in this case. And the point is it's a big difference…
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