From the course: Sales Performance Measurement and Reporting

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- There are so many responsibilities for those in sales management positions. One of the essential skills that takes time to learn is being able to evaluate and measure the sales performance of individuals and the entire sales department. It gets a lot more complicated than we would ever suspect. We can look at our businesses in so much greater detail than we could just a few years ago. Account tracking systems and CRMs have enabled us to measure so many variables and aspects of our business and report on it using visually appealing dashboards. From analyzing leads and opportunities, to calculating forecasts and reviewing personal objectives, we can have a complex list of performance tools for our use. However, we can never lose focus on our primary responsibility of solving the needs of our customers with a product or service. That responsibility links directly with the two most important performance metrics and that's sales…

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