From the course: Sales Performance Measurement and Reporting
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Customer feedback
From the course: Sales Performance Measurement and Reporting
Customer feedback
- What can be better than getting positive feedback from a customer? Actually, what's scarier is what can be worse than receiving bad news from an account? Without a doubt, the feedback we get from customers is an important performance element as we evaluate the success of salespeople, our companies, and the product or service we're selling. In fact, it's probably at the top of the list since customer acceptance ties directly to orders we receive, which means revenue on our balance sheets. I guess if we really wanted to streamline the whole measurement process, we could just focus on customer feedback. That's somewhat true, but actually could be a bit misleading, which is why it's just a piece of the overall performance evaluation, along with all the others we're reviewing in this course. There is some firm objective data we can get from customers, but there's also a lot of subjective feedback too. We need to review it…
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