About the UserTesting platform - Adobe XD Tutorial

- [Instructor] You're ready to get feedback from customers. But first, what is UserTesting? UserTesting is a platform that connects companies to people around the world to get their feedback, surface needs and goals, and to provide context about products and services. Researchers, designers, marketers, product managers, and many others use the platform to talk to people, show them design approaches or concepts, have people give tours of their environments by turning on their forward-facing cameras on their mobile devices, or watch them using digital products with their own equipment in their own homes. How does it work? First, create a test plan that walks people through questions or asks them to perform tasks. You can test anything you can make available on the internet. Then, find the right people to talk to. Use the UserTesting Contributor Network or connect with your own audiences. People will complete the tasks or answer questions through self-guided video recordings or through live conversations. When the videos have been uploaded to your dashboard, you can review them to find insights that matter to your team by using metrics and transcripts to find moments of interest or feedback quickly, viewing summaries of feedback with visualizations, and watching videos to see what the experience is like for your users. Finally, you can share what you've learned with your team by downloading, sharing, or exporting videos or highlight reels or written data. Integrations with tools like Slack, Jira, and Trello enable you to tell the story of your experience quickly and easily. What do people use UserTesting to learn about? Many designers and product people use UserTesting throughout the development life cycle to surface what the right thing is to build, and then validate that the right design choices will result in that thing being built right. Designers and UX researchers test the experience of using products or finding information at any stage in their process, surfacing and addressing user experience issues before any code is written, all the way through validating a design approach before launch. Marketing teams use the platform to test language, imagery, brand assets, email, anything that can be described or shown in images, audio, and video. Finally, executives can build empathy with customers by connecting to them on a regular basis through empathy hours or otherwise leveraging the voice of customers to make business decisions. The bottom line is that UserTesting can be used to explore a wide variety of questions, anything from what pricing model would best align with your value proposition to the best way to streamline checkout and beyond. Your team's imagination is the limit.