From the course: PowerPoint: Designing Better Slides
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The need for similarity
From the course: PowerPoint: Designing Better Slides
The need for similarity
- [Instructor] In the next two movies, we'll be discussing two design principles: similarity and contrast, which designers use to help create meaning and direct attention and focus within their designs. The first of these being similarity. We discussed in an earlier movie how similarity is among the popular gestalt principles of visual perception. To review, the gestalt principles collectively explain how we perceive and connect things visually, sometimes unconsciously. The concept of similarity in design is important because similar elements provide consistency, structure, and meaning to the design elements. In other words, when we see things that appear similar to one another like these dots, we unconsciously link those elements together. The minute we notice differences, however, our attention is diverted to that which is different. Similarity can be created in a number of ways through color, through shape, size, and…
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