From the course: PowerPoint: Designing Better Slides

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The need for a hierarchy

The need for a hierarchy

From the course: PowerPoint: Designing Better Slides

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The need for a hierarchy

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- [Instructor] In the previous chapter, you learned a bit about how individual gestalt principles can be applied and used in PowerPoint designs. Now, we are going to discuss how to use those principles together to create hierarchy in a design. Hierarchy or rather visual hierarchy refers to how elements are arranged in a design in order to create order, to show what is important, and to create a visual flow. For example, when looking at the slide, what do you notice first? What do you see next? What about now? The actual design elements on the page haven't really changed, yet our eyes now focus and notice different parts of the design now that they are sized and positioned differently. Designers through size, shape, color, saturation and texture can manipulate how an onlooker will approach the design. If everything is too big, the design will scream and the individual elements become one big, bold blob. If everything is…

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