From the course: PowerPoint: Designing Better Slides

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Hierarchy in bulleted slides

Hierarchy in bulleted slides

- [Instructor] Bullet points, or rather this title and content layout that is so popular and professional in academic presentations has a natural informational hierarchy just because of how the information is structured. The title of the slide becomes kind of like a heading, and everything underneath the title then ideally describes or supports the slide title. And for many years it was assumed that your audience would naturally read the title first and then all the bullets in the order that they appeared. But recent research suggests that this is not the reading order of your slides. Thanks to eye tracking software, there has been a ton of research on how people read and scan documents and webpages so we know a lot about how people interact with those type documents in those mediums. Unfortunately, there hasn't been nearly as much research for PowerPoint slides. But what research has been done, suggests that how…

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