From the course: Mobile Marketing Strategy
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Mobile marketing tools for success
From the course: Mobile Marketing Strategy
Mobile marketing tools for success
- [Instructor] Have you thought about the tools you will use to conduct and optimize your mobile marketing strategy? If you haven't already, that's what I'm here for. I'll walk you through a few mobile marketing tools to help you get started. Just like in traditional marketing, there's a marketing technology stack, also called a martech stack. There's a martech stack for mobile as well. We're going to focus on the types of tools needed for a successful mobile marketing strategy. There are some basic tools that you'll need based on your strategic goals and the type of mobile marketing tactics or channels you plan to implement. Let's first look at mobile marketing technology. First is mobile apps. If you're developing a mobile app, you'll need to determine if you're going to build the app yourself, or hire a mobile app developer. Some developer examples include Appy Pie, Mobile Roadie, Appery.io, or Zoho Creator. Next is…
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