From the course: Mobile Marketing Strategy
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Map the client journey
From the course: Mobile Marketing Strategy
Map the client journey
- [Instructor] 60% Of surveyed people state they are less likely to purchase from a brand in the future when they have a negative brand experience on mobile. We want to offer customers a positive experience. So documenting the client journey will reveal gaps and outline the customer experience. Think of the customer journey map as a compass that can help you execute your mobile marketing plan. As you gather information and begin to build your mobile marketing strategy, it may be helpful to use a tool to document your findings and guide you through the process of building your strategy and plan. Take a few moments to download the Mobile Marketing planning worksheet, in the exercise files. As you go through the rest of this course, we'll continue to fill out this worksheet. If you're just getting started, here's an illustration of a Customer Journey Map and the type of information that should be included. The great thing…
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