From the course: Migrating from Universal Analytics to Google Analytics 4 (GA4)

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Build comparison reporting in Google Data Studio

Build comparison reporting in Google Data Studio

From the course: Migrating from Universal Analytics to Google Analytics 4 (GA4)

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Build comparison reporting in Google Data Studio

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- [Instructor] Right now I'm advising people to just collect data in both Universal and GA4, but at some point you'll want to move your primary source of analytics truth to J4 from Universal. What happens if you need to compare data between the two? I'll show you how. In this video I'll be using Google Data Studio to create the report, which is a great free tool. But if you haven't used it before, you might want to take a quick detour and watch the Learning Google Data Studio for Marketers course here on LinkedIn learning before continuing on with this video. Now, if you're familiar with Google Data Studio, this will be a relatively straightforward blend of two data sources, Universal and GA4. First, make sure you've added both data sources to Data Studio. I prefer to add data sources, then make the report. Although you can always add data sources in the report itself. What I like to do, and of course your technique may…

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