Marketing Strategy Case Studies from Leading Brands
With Brian Honigman
Liked by 645 users
Duration: 1h 17m
Skill level: Beginner
Released: 3/2/2022
Course details
One of the best ways to learn more about what makes a marketing strategy successful is to study the lessons of leading brands and their top-performing marketing campaigns. In this audio-only course, marketing consultant and career coach Brian Honigman explores case studies in successful marketing to drive your creative inspiration, to give you tactical recommendations, and to teach how to mitigate risks by improving your overall marketing performance.
Learn about distinctive, impactful campaigns from more than a dozen industry case studies. Discover the secrets and top strategies of both B2B and B2C marketing teams, exploring what worked, what didn’t work, and lessons learned along the way. With examples from Chipotle, Dove, SAP, Peloton, and TOMS, as well as stories from start-ups and government agencies, Brian gives you insights that you can apply to your own work to create more successful marketing campaigns.
Learn about distinctive, impactful campaigns from more than a dozen industry case studies. Discover the secrets and top strategies of both B2B and B2C marketing teams, exploring what worked, what didn’t work, and lessons learned along the way. With examples from Chipotle, Dove, SAP, Peloton, and TOMS, as well as stories from start-ups and government agencies, Brian gives you insights that you can apply to your own work to create more successful marketing campaigns.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Download or print out as PDF to share with others
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Share as image online to demonstrate your skill
Meet the instructor
Learner reviews
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Kelly Speiser
Kelly Speiser
Marketing Manager | Growth Marketing | Demand Generation | Content Marketing
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Michelle White
Michelle White
Program Manager, Global Revenue Enablement at Nutanix, Story Teller, and Change Maker
Contents
What’s included
- Learn on the go Access on tablet and phone
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