Marketing Strategy: Build Customer Loyalty
With Marta Dapena-Baron
Liked by 54 users
Duration: 52m
Skill level: Beginner
Released: 1/4/2024
Course details
Customer loyalty is one of the most coveted goals in business, and organizations spend billions of dollars a year to attain it. But is that money being spent effectively? In this course, marketing expert, professor, and bestselling author Marta Dapena-Baron shares best practices for designing customer loyalty programs that align your organization’s strengths and your brand meaning. Join Marta in this course to learn how to: define brand-customer loyalty; articulate the importance of loyalty to others in your company to obtain support for your loyalty initiatives; differentiate three types of customer loyalty; identify your company’s ideal loyalty profile; and create and nurture customer brand loyalty that specifically fits with your organization’s capabilities.
Skills you’ll gain
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Meet the instructor
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Contents
What’s included
- Test your knowledge 6 quizzes
- Learn on the go Access on tablet and phone
- Stay up to date Continuing Education Units
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