From the course: Learning Design Thinking

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Define the problem and who you are solving it for

Define the problem and who you are solving it for

From the course: Learning Design Thinking

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Define the problem and who you are solving it for

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- Have you ever used a product from a company, and it just seems like they designed it for you? It's a wonderful feeling and powerful proof that a well-defined problem for which we understand who needs what, the solution can result in a great experience. We call that framing the problem Framing is just a fancy way of saying we are structuring or presenting a problem by explaining and describing the context of the problem based upon our understanding of the customer. The way a problem is posed or framed should reflect the attitudes and beliefs of our customers. Doing this well allows you to be sure that the solutions you come up with are the right ones designed for the right people. There are a variety of methods used in design thinking to successfully frame a problem. At the core of them all, the goal is to accurately depict who, what, where, and why. My favorite way to achieve this is to simply make each who, what, where,…

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