From the course: Learning Design Research
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Photo ethnography
From the course: Learning Design Research
Photo ethnography
- Let's discuss another research tool, called photo ethnography. With photo ethnography, the researcher asks the research participant to document an aspect of their life with photography. Including the research participant into the process offers a couple of really interesting distinctions. The first is that photo ethnography is a great way to gain more empathy for your user. When the participant records information for you, you're able to experience a scenario from their perspective. In other words, if I ask you to record how you eat, you might show me something that I could have missed if I interviewed you, or even if I observed you myself. Second, it gets researcher into places that are hard to access. Say you want to record someone's morning routine, how they wake up, get dressed, and prepare for work. You're going to have a hard time observing that routine for yourself. But if you give a participant a camera, and have…
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Contents
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Choose the right research tools3m 17s
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Literature review4m 32s
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Competitive analysis4m 4s
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Observational note-taking5m 29s
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Photo ethnography4m 23s
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Questionnaire or survey6m 6s
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Interview5m 56s
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Focus group5m 5s
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Advice for performing research5m 51s
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Challenge: Taking good observational notes1m 55s
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Solution: Taking good observational notes3m 31s
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Challenge: Writing good interview questions3m 38s
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Solution: Writing good interview questions3m 35s
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