From the course: Learning Design Research

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Market research

Market research

From the course: Learning Design Research

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Market research

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- In this section, we're going to discuss another research method called market research. For those of you that's familiar with research and design, the term market research might resonate with you. Market research studies human behavior towards a market-based economy. In essence, it's research aimed at understanding how humans connect to goods, services, and experiences. For instance, what colors, textures, and styles are we drawn to? Will this advertisement appeal to us? Are we ready for this new version of a product? Market research talks about people in the context of being a consumer. Its primary goal to connect consumers to products, services, or experiences through a means of visual communication and design. Let's say we're part of a team that has been asked to develop and brand a bike-share system for a major metropolitan city. One effective way we might conduct market research is to carry out a demographic…

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