From the course: Introduction to Graphic Design: Photoshop, Illustrator, and InDesign

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Choosing and pairing fonts

Choosing and pairing fonts

- [Instructor] It's now time for us to choose some assets, starting with type. Now I'm going to guide you through my process as I go through selecting the fonts that I'm going to use here on fonts.adobe.com, but you should also think about what this project means to you. To me, it's a blend of science and food, and that suggests clean, and in fact, in the filters on the left hand side here, the word "clean" appears and actually gives me a good steer. So I thought about how people would perceive the type on the cover, and so I thought, you know, this definitely needs to be sans serif, because that just yells clean all over. I'd like it to be of a fairly regular weight. I don't want it to be too thin for the headlines. That's the thing I'm thinking of at the moment. I want it to be kind of regular in weight. I've got no other determinations at the moment about widths or x-height or contrast, but I do want it to be caps only,…

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