From the course: Introduction to Graphic Design: Concepts

The creative brief - Photoshop Tutorial

From the course: Introduction to Graphic Design: Concepts

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The creative brief

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- [Narrator] The creative brief for a project is crucial as it defines the essential information and provides a clear framework for everyone involved. Ideally, it's developed collaboratively by the client and the designer. However, you may sometimes receive a prepared brief or need to write one of your own. A typical brief should of course, include most importantly, the message to be communicated and details of the target audience. You have to know what you are meant to be communicating and who you are communicating with in order to create an effective design. The deliverables need to be clearly specified so you know what outputs are to be produced by the end of the project, and also a schedule of timelines and any key milestones. You'll need to know who is involved in the project team, directly or indirectly, especially those who will be approving different stages and any other stakeholders. The bottom line, of course, is the budget for the project to avoid any financial surprises. Always get the budget in writing if you are freelance. Also secure a written agreement on payment schedules too. A comprehensive brief ensures everyone is aligned and contributes to a successful project, but sadly, in practice it doesn't always work out that way, of course. So if you get a brief in a meeting or over the phone, always follow it up with an email stating clearly what you understand the project to entail.

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