From the course: Digital Marketing Trends

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Use chatbots to boost productivity

Use chatbots to boost productivity

From the course: Digital Marketing Trends

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Use chatbots to boost productivity

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- [Narrator] When it first launched, GPT-3 gave us a glimpse of how well AI was able to generate original content, and many marketers took notice, but it didn't change the way we did our jobs. Fast forward to the launch of ChatGPT, GPT-4, Bard, and all the other chatbots, and you can see how generative AI is transforming your workflow and making digital marketing productivity a lot more productive. But how do you communicate with a chatbot in a way that gets you a good result? Well, it starts with the quality of your prompt and how you frame your request. If your question or comment is too generic, your output will be the same. Instead, be specific, and don't skimp on detail, and learn how to understand and talk to machines. Dave Birss's course, "How to Research and Write Using Generative AI Tools", provides a great framework for prompt engineering. Highly, highly recommended. You can train your chatbot by giving it…

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