From the course: Digital Marketing Trends

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Search marketing meets generative AI

Search marketing meets generative AI

From the course: Digital Marketing Trends

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Search marketing meets generative AI

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- [Instructor] When you have a question about a brand or a product, what do you do? Of course, you type it into a search engine and then sift through the paid and organic links and hopefully find what you need. But what if your interaction turned into a chat that summarized what you wanted to know so you didn't have to look any further? That's what's happening with Generative AI. With Generative AI search is about to become a lot more conversational. Tell it what you want, and in seconds you'll get a personalized Wikipedia like answer and then you can continue chatting and refine your request. So it almost becomes like you're talking with a friend. Eh almost. AI generated search results are being rolled out on many platforms, including being through its partnership with ChatGPT, on Google with the launch of its conversational search agent Bard. They're also available on startups like you.com, perplexity and Neeva.…

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