From the course: Digital Marketing Trends
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Exploring the MarTech landscape
From the course: Digital Marketing Trends
Exploring the MarTech landscape
- [Instructor] Are you wearing your glasses? 2 Because this is a snapshot of the MarTech landscape. 3 And as you can see, it is a crowded and complex space 4 where you'll find over 11,000 tools 5 that could be used in your tech stack. 6 This overview is from the Chief MarTech Annual Roundup 7 and since 2011, Scott Brinker has been analyzing 8 the marketing tech environment. 9 Back then, there were just 150 MarTech tools. 10 Fast forward to now and you'll see a proliferation 11 of providers, an explosives 7,200% growth, 12 which makes it even more challenging 13 for your brand to know which suite of apps, platforms, 14 and tools to choose. 15 So where do you begin? 16 Well, by visiting the Interactive MarTech Map 17 all you need to do to access it is set up a free account 18 and you'll see it's organized by categories 19 like Advertising and Promotion, Content and Experience, 20 Social and Relationships, Data…
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