From the course: Digital Marketing Trends
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Chatbots and conversational AI
From the course: Digital Marketing Trends
Chatbots and conversational AI
- [Instructor] Okay, Google, what's the latest news on chatbots and conversational AI? Nothing. Hey, Siri, what would you say? All right, how about you, Alexa, anything? Well, I guess I'm going to have to do all the talking about chatbots myself. You know, if you are like me, you probably can't think of any memorable interactions you've had with a chat bot because most bots or digital voice assistants are pretty transactional. They don't have much personality, and they're limited in the types of answers they give to customer questions. And it's frustrating trying to explain yourself, when they respond with some version of it does not compute to all your requests. But pretty soon that's going to change, especially when chatbots move from text to talk. And Matt's thanks in part to breakthroughs in natural language processing and natural language understanding. Google's Lambda, for instance, is designed to give you…
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Narrow vs. general artificial intelligence2m 45s
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GANs: Generative adversarial networks2m 35s
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How to combat fake news2m 35s
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Comparing augmented, virtual, mixed, and extended reality3m 30s
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Three SEO concepts marketers need to know4m 15s
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The reality of augmented reality3m 5s
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Getting a handle on multimodal AI2m 53s
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Chatbots and conversational AI2m 44s
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Search marketing meets generative AI2m 30s
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AI ethics for digital marketers2m 25s
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Google 2023: Search, ads, shopping, and generative AI2m 55s
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Use chatbots to boost productivity2m 29s
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Adding AI to your marketing workflow2m 35s
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AI news and breakthroughs, December 20233m 22s
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Digital marketing and AI: What's on the horizon?3m 5s
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Creating your digital twin: An interview with Helen Todd12m 9s
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AI news and breakthroughs, March 20242m 36s
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CES 2024: Digital and tech products waiting in the wings3m 13s
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AI, the metaverse, and marketing in immersive reality2m 54s
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The new ad landscape: Digital out of the home meets CGI2m 24s
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AI news and breakthroughs, June 20242m 16s
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Battle of the bots3m 22s
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