From the course: Digital Marketing Trends

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Ad targeting in a cookieless world

Ad targeting in a cookieless world

From the course: Digital Marketing Trends

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Ad targeting in a cookieless world

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- [Instructor] Have you ever been on a rollercoaster that slowly climbs to the top of the ride and pauses just before making a very steep drop, and you wonder, what is going to happen next? That's how some marketers are feeling about the demise of the ad-targeting cookie. But before you let out a cry of terror, hang on, I'm going to offer you a glimpse into what a cookie-less world could mean for your brand. Let's start with Apple's App Tracking Transparency Framework or ATT. ATT lets users opt out of sharing their data for ad-tracking, location and other identifiable attributes when they download your app. And without that, you can't ID or target consumers with mobile ads on Apple devices. So what can you do? For starters, be sure your content is both relevant and essential to your customers. In exchange, they'll be more willing to give you the type of permission you need. You've probably heard that in 2024,…

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