From the course: Digital Marketing Trends
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Battle of the bots
From the course: Digital Marketing Trends
Battle of the bots
- [Instructor] Keeping track of all the chatbots can feel like a full-time job. So how do you decide which one your marketing team should choose? One way is to test them out, another is to ask them directly. I did both and here's what I found out. Let's start with OpenAI's ChatGPT, which you might call a chat of all trades. ChatGPT Answers questions, creates visuals, and interprets data. And its newest model lets you have seamless voice conversations too. It calls itself friendly, straightforward, and claims to have a sense of humor. Now, I'd agree with a friendly and straightforward parts, but would say the humor is not quite ready for prime time. Also, its answers tend to be on the wordy side with lots of jargon, so you'll need to edit, and revise your output to add a human touch. Gemini is from Google and powers its various apps like Gmail and Docs. It's also built into Google search. Gemini considers itself to be informative, instructive, impartial, kind of like a family…
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Narrow vs. general artificial intelligence2m 45s
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GANs: Generative adversarial networks2m 35s
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How to combat fake news2m 35s
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Comparing augmented, virtual, mixed, and extended reality3m 30s
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Three SEO concepts marketers need to know4m 15s
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The reality of augmented reality3m 5s
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Getting a handle on multimodal AI2m 53s
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Chatbots and conversational AI2m 44s
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Search marketing meets generative AI2m 30s
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AI ethics for digital marketers2m 25s
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Google 2023: Search, ads, shopping, and generative AI2m 55s
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Use chatbots to boost productivity2m 29s
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Adding AI to your marketing workflow2m 35s
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AI news and breakthroughs, December 20233m 22s
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Digital marketing and AI: What's on the horizon?3m 5s
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Creating your digital twin: An interview with Helen Todd12m 9s
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AI news and breakthroughs, March 20242m 36s
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CES 2024: Digital and tech products waiting in the wings3m 13s
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AI, the metaverse, and marketing in immersive reality2m 54s
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The new ad landscape: Digital out of the home meets CGI2m 24s
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AI news and breakthroughs, June 20242m 16s
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Battle of the bots3m 22s
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