From the course: Digital Marketing Trends
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Social media news and trends: January 2024
From the course: Digital Marketing Trends
Social media news and trends: January 2024
- [Instructor] Social subscriptions, a new way to browse and another platform hits the billion user club. It's time for social media news and trends, a roundup of changes and what they could mean for your brand. If you live in the EU and want to avoid being targeted by social media ads, well you are in luck. Facebook and Instagram are now offering a subscription plan as a way for them to comply with European privacy laws. So if you're an advertiser, what can you do? Well, you may want to consider creating a community or group, or you can double down on your influencer marketing and lean into more creator led videos and content. Meanwhile, Tiktok's taking their best performing posts and moving them from mobile to larger digital out-of-home billboards and displays called out of phone Tiktok's curating popular videos and matching them to the screens they're on. For instance, airports will have travel themed content. This…
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Non-fungible tokens: Building digital value3m 5s
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The creator economy and your brand2m 50s
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Thinking about thought leadership2m 10s
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What's new in social commerce?2m 44s
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Marketing on TikTok2m 26s
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Essential skills for digital marketers2m 29s
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Social media news and trends, October 20232m 8s
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Social media news and trends: January 20242m 40s
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AI news and breakthroughs, April 20242m 32s
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2024 tech trends and your brand2m 47s
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