From the course: Digital Marketing Trends

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Social media news and trends: January 2024

Social media news and trends: January 2024

From the course: Digital Marketing Trends

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Social media news and trends: January 2024

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- [Instructor] Social subscriptions, a new way to browse and another platform hits the billion user club. It's time for social media news and trends, a roundup of changes and what they could mean for your brand. If you live in the EU and want to avoid being targeted by social media ads, well you are in luck. Facebook and Instagram are now offering a subscription plan as a way for them to comply with European privacy laws. So if you're an advertiser, what can you do? Well, you may want to consider creating a community or group, or you can double down on your influencer marketing and lean into more creator led videos and content. Meanwhile, Tiktok's taking their best performing posts and moving them from mobile to larger digital out-of-home billboards and displays called out of phone Tiktok's curating popular videos and matching them to the screens they're on. For instance, airports will have travel themed content. This…

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