From the course: Digital Marketing Tools: Create a Marketing Campaign from Start to Finish
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Specify a budget for your digital marketing campaign
From the course: Digital Marketing Tools: Create a Marketing Campaign from Start to Finish
Specify a budget for your digital marketing campaign
- Before you begin to implement your marketing campaign, it's important to determine your campaign budget. Because this will let you know how much you can spend in each particular area of your campaign. Now, for the example, in this course, we're going to have a campaign budget of $1000. I'm not talking about total marketing budget, we're talking about the budget specifically for this campaign. So, along with that, we have certain expenses for this campaign and we're going to try and calculate how much we're going to spend for each area. So, how much are we going to spend for PPC advertising? How much for social media advertising? Affiliate marketing, email marketing, and creative design. Now for your marketing campaign, you might have some different expenses. You might not be doing affiliate and email, but you might have a social media manager that you need to pay. So obviously you're going to tailor this for your…
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