From the course: Digital Marketing Tools: Create a Marketing Campaign from Start to Finish
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Review campaign performance with Google Analytics
From the course: Digital Marketing Tools: Create a Marketing Campaign from Start to Finish
Review campaign performance with Google Analytics
- [Instructor] Now that our marketing campaign is up and running, let's talk about how we can review the campaign performance using Google analytics. Now, first of all, I want to talk about a few considerations. I think it's a good idea to use Google analytics as your primary data source whenever possible. The reason for that is, is usually you're sending people from all of these different mediums to your website to buy a product or service and if you go into all of these different platforms and you get your data from there, you've got your data spread out all over the place but at the end of the day, they're accessing your website. So by using Google analytics, you kind of have all of that data in one place, so I think it's a more uniform way to track your campaign performance. Obviously, you know, you want to log into Facebook and HubSpot and check your analytics in those different platforms but the analytics that you should…
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