From the course: Data-Driven Product Management

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Introduction to Amplitude and FullStory

Introduction to Amplitude and FullStory

From the course: Data-Driven Product Management

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Introduction to Amplitude and FullStory

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- [Instructor] While there are many options for product analytic tools, for the purposes of this course, I've chosen two of the most well-used platforms, Amplitude and Fullstory. Both can provide you with valuable tools for gathering and understanding data from your product. Let's have a look at each. Amplitude is a powerful and highly customizable analytics tool that allows you to create charts and reports to visualize users and their actions as they move through your product. Amplitude is simple, yet deep. It offers the ability to segment users by trait and behavior, as well as integrate user information from other applications within your organization. Amplitude allows you to analyze events or behaviors and track what users are doing in your application, from starting a session to clicking on buttons to interacting with screens, and even allows you the ability to create your own custom events that are specific to your application. These events can be grouped into funnels, allowing…

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