From the course: Customer Retention

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Check-in on three new clients

Check-in on three new clients

From the course: Customer Retention

Check-in on three new clients

- I once heard a great story about a subscription-based website that was losing customers and they couldn't figure out why. Somebody finally asked the question, "Did you ever think to call them and ask them what's happening?" It turns out nobody did. So somebody finally started calling these customers to ask them what was going on, and what they said was shocking. Most of the customers were senior citizens and most of them had created logins with sophisticated passwords. The problem was they were losing their logins and forgetting their passwords so when the credit card charge came, they couldn't figure out how to get back on the site, so they canceled their memberships. This was a hole in the bucket costing this business hundreds of thousands of dollars. In this task, you're going to call three brand new customers. This pick-three task often allows you to understand if there's a problem before you actually lose the…

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