From the course: CRM Basics: Unlock Business Growth through Relationships

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Leverage surveys

Leverage surveys

- How many times have you been asked, "Are you satisfied with our service?" Collecting information like this helps your prospects and customers feel heard, as well as it serves you and your sales team. In order to make sure your CRM is paying off, you'll want to ask questions. It's important to be able to perform temperature checks with your contacts through surveys. Customer surveys have a high return on investment and provide you with many advantages. First, you can measure customer satisfaction and loyalty. Survey your customers to find out how they feel about your company, products, services, and prices. It's an effective way to tune into what they like or dislike and spot any areas for improvement. Satisfied customers become repeat, loyal customers who are far more likely to repurchase and share their experience with others. Another reason to deploy surveys is to increase engagement. Asking them to share their insights and perceptions increases their interest and engagement in…

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