From the course: CRM Basics: Unlock Business Growth through Relationships

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Delight your customers

Delight your customers - HubSpot Tutorial

From the course: CRM Basics: Unlock Business Growth through Relationships

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Delight your customers

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- More than simply closing a sale, your goal in sales is to delight your customer. Delight is the act of exceeding a customer's expectations to create a positive experience with your product or brand. You provide a remarkable experience to your users through focusing on their needs, interests, and wishes, and they tell others. Often discounts, gifts, promotions, or spontaneous outreach are thought of as ways to increase customer delight. That's true, but there's more than that. By going above and beyond throughout the buyer's journey, you increase chances of delighting your customers along the way. Happy customers sing the praises of your brand. You do this by creating an integrated, collaborative CRM system that helps your contacts, prospects, and customers feel seen and valued. Start with personalization, by collecting and analyzing customer data, your CRM will help you personalize your communication and offerings to better meet the individual needs of your customers. This starts…

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