From the course: Cold Calling Mastery

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Always have a reason to cold call

Always have a reason to cold call

From the course: Cold Calling Mastery

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Always have a reason to cold call

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- So this section seems obvious. It's almost ridiculous to say, but you'd be amazed how many people don't stick to it. This tip is having a reason to call. You need to get it in your head that you're calling for a reason. You're bringing some sort of value. You're telling them about a thing that they will care about. And also you have an end goal in mind. Be it a meeting, a sale, just a conversation. Whatever it may be, you've got it in your mind. Imagine you're ordering a pizza. That's not a scary process is it? To call the pizza people and say, "I'll have two pepperoni's please and a can of Coke." Because you know what you're doing. It's a simple task. I have a reason to call. I want to pizza. Same for booking a table in a restaurant. So in both of those examples, why would there be any fear there when you're ordering a pizza or booking a table in a restaurant? You know they've got the pizza, you know…

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